Special Interest Videos – Where Do You Find Them?
April 21, 2011 by Rick Smith
Filed under All Posts, Special Interest Video Biz
As I shared my conundrum last week about what to call our Special Interest Video business, when people find out we produce and sell our own videos, they sometimes look a little perplexed. Their next questions is often, “so you shoot weddings and commercials, right?” No, we don’t. Then I patiently go on to explain [...]
Special Interest Videos…What Is That?
April 12, 2011 by Rick Smith
Filed under All Posts, Special Interest Video Biz
Special Interest Videos… what is that? There’s a reward in it for you if you can help me define them. It’s funny, I’ve been in the business of producing and marketing what I call “special interest videos” for 30 years. I know what I mean by that, but I’ve noticed that when I use that [...]
Producing Special Interest Videos: What Type Should You Make?
September 30, 2010 by Kim R Miller
Filed under All Posts, Special Interest Video Biz, Video Production
What type of special interest videos should you produce? How are these video productions different from others? With any Special Interest Video (SIV) production, it is good to have a plan in place first. You should think about how your final video will look, its style, then write down all the steps that will be [...]

