Sunday, October 22, 2017

What is Disruptive Media and How Does It Affect The Special Interest Video Producer?

Camera BagFirst off, what the heck is “disruptive media?” This phrase was talked about a lot at NAB this year. For the last 3 years, the “Disruptive Media Conference” has been held during NAB. At this conference, “disruptive” refers to the “opportunistic challenges that arise from new technologies and how they can be harnessed to promote the enterprise goals of those being faced by their inevitable implementation.” (Jay Ankeney, reporting in the NAB Show Daily News conference newspaper for NAB attendees) That’s a fancy way of saying the traditional ways media is being consumed (i.e., watched or listened to) and the way money has been made to fund programming (through airing commercials, for example) is changing due to all the changes in media and communication technology, these traditional business concepts need to evolve to adapt.

“For example,” according to conference chair Ned Sherman, CEO and publisher at Digital Media Wire, Inc., “we have moved from a sit back and watch television-watching environment to a very interactive, multi-platform, consumer-driven, media-consumption paradigm. On the one hand, this generates concern on the part of business leaders about how they can monetize their content. But on the other hand, the new possibilities open creative options for each platform to fulfill its own section of the media-consuming audience.”

For the consumer, this seems great. Gone are the days where you can only watch your favorite show on your television at the specific time it is aired. You don’t even have to watch one annoying commercial if you don’t want to. However the quality of these shows will decrease if broadcasters can’t get a handle on getting paid for delivering programming.

While broadcasters are dealing with this, this environment is leveling the playing field and this is exciting news for smaller producers, like you and me. As one panelist on a discussion we sat in on (more about that later) stated, “in the future your favorite show will be made by you or someone you know.”

Today’s technology, social media and access to the Internet through mobile devices is redefining what it means to be a “broadcaster.” This trend is pushing content creators of all kinds to think differently about how to develop, produce and distribute online video content. The television industry is dealing with how consumers now have unmatched access to niche programming (more choices!) and the way these viewers even influence the outcome of television shows, for SIV producers like us, I see it as great way to learn what to provide to people and build loyal audiences.

Along with coming across a few startup companies that were showcasing some of these technologies, we attended the very interesting panel discussion on the future of online content “Broadcast Minds – Internet Content Creators Talk What’s Next Online. (You can view it too here!)  The panel, moderated by Jim Louderback (CEO of Revision3, a division of Discover), was comprised of Shira Lazar (Host and Executive Producer of the live interactive daily web show and 24/7 newshub, “What’s Trending), Tom Green (Actor/Comedian and creator of the wildly popular internet talk show, “Tom Green’s House Tonight.”, Bruce Gersh (President and CEO FishBowl Worldwide Media – behind the very successful America’s Funniest Videos program), and Penn Jillette (Illusionist, Comedian, and half of the world-famous Emmy Award­ winning magic duo and Las Vegas headliners Penn & Teller.) It’s definitely worth a watch…we walked away with some great ideas to implement in our business.

A few take aways from this discussion and how disruptive media will affect smaller producers –

1) Even though it won’t matter the device and how your viewer will interact with your content, the story and information you deliver will still be important.

2) Niche shows are the future and searchability to find these shows will be important.

3) Education is huge online and is being monetized in a subscription based platform.

So what do you think? Is what is happening in broadcasting today filled with potential or spells doom for the special interest video industry? Share with us in the comment section below.

Vimeo Tip Jar: Make Money On Your Videos

Do you post your videos on Vimeo? Did you know you can get paid for doing just that?

Vimeo has two different options…you can add a Tip Jar to your video or you can sell your videos on demand. Both come with some restrictions but either may work for you. In this post, we’ll talk about the Tip Jar.

Tip Jar

Tip jar is for Vimeo Plus or Vimeo PRO members only. It is a way for your audience and fans to show you they like your videos by making small cash payments to you.

It’s easy to add Tip Jar to your Plus or PRO account.

The first thing you need to do is to have a PayPal account and then connect your Vimeo account to your PayPal account. If you don’t have a PayPal account, you can easily set one up. There is no cost to you but you will have to have either a valid bank account or credit card. There are some restrictions for non-US citizens so be aware of that. You will need to have your PayPal account verified before you can get paid in PayPal for your tips.

The first step is to activate Tip Jar by connecting your Vimeo account to a PayPal account. Then in your Account Settings, scroll down to the Tip Jar section of the page and check the box next to “Activate Tip Jar.” Then you’ll be requested to connect your account to your PayPal account.

Once you’re connected to PayPal, you can activate Tip Jar on individual videos in their Advanced Video Settings by checking the box next to “Activate Tip Jar” and then clicking “Save Changes.” Once Tip Jar is activated on your video, your viewers will see a “Tip this video” button underneath the video player on Vimeo.com. They click it, give their credit card information and you get a tip!

Some Restrictions

Tip Jar is meant to express appreciation, and to support the Vimeo video creators you love. If your video is a commercial or political video, you can’t use Tip Jar. You also can’t solicit or accept donations for a political cause or payment for goods or services.

Also be aware that if the videos are embeddable, the Tip Jar will not go with them. Viewers can only leave tips by visiting the video on your video page on Vimeo.com.

In our next post we look into using Vimeo’s video on demand service and if that would be a good option for you.

NAB Show 2013: What You Can Expect

March 30, 2013 by  
Filed under All Posts, Video Trends

It’s the end of March so it’s time for us to be getting ready for our trip to Las Vegas next week for NAB, the National Association of Broadcasters conference and expo. We’re going to learn about and report on new equipment, software and developments that will be of interest to you. As we’ve shared over the last few years, there is something for everyone at NAB. Some of the things we’ll be checking out this year are cloud storage options, new cameras, new stabilizer equipment, video streaming options, and much more!

We’re also excited to be on hand for our official book signing for Shoot To Sell: Make Money Producing Special Interest Videos at the NAB Bookstore on site.

If it’s any indication from all the emails I’ve received from exhibitors, I have a strong sense that this is going to be an exceptional year for new product announcements.

Last year I wrapped up my footage with a trip outside to show you the scope of this show. Here’s that short video.

This year we’re taking our new Electro Voice RE50B microphone. As you can hear on this video, there was so much electrical activity that we experienced a lot of interference.

If you have never been to NAB and you have a chance to go, take it! It is the Super Bowl of video. Hands down, the World Cup of video production. I’m really looking forward to it. Besides, Las Vegas at this time of year is just right; not to hot yet, a little cool at night, just right.

If you’re going to be there give us a shout – we’d like to meet you in person. We also want to know what you want us to check out. Leave us a comment below and we’ll give you a shout out as we shoot a videos onsite.

 

 

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