Sunday, October 22, 2017

Find Topics By Doing This James Bond Technique

March 5, 2013 by  
Filed under All Posts, Market Research, Research

Find topics by being like James Bond? In other words, by being a spy. It’s simple, just eavesdrop on your prospects and your competition.

Why? Along with discovering what is trendingdoing your keyword research, and knowing what are the top selling categories, it’s another key way to gather intelligence so that you choose a topic that has a high chance of success.

You want to gather information on:

Your topic

For starters, you can see how many views certain posts get, and which posts spark a lively conversation. What are people asking about on this topic? What are they complaining about? By doing a little research, and listening to what people are looking for, it can help you get clear on the solution your product will deliver.

Your competition

You also want to know what your competition is delivering and also how they are marketing. Ask people about other products they’ve purchased and what they liked about them. Don’t be afraid to follow or friend your competition. They’re probably doing it to you. Your intent isn’t to find something that you’ll copy, but a starting point on what you can deliver differently.

You also want to know if there even is a market for this information. If you have no competition, that may mean there really isn’t much of a market. The longer your competitors have been in business, the better. That’s a sign that the market is stable.

Your prospects and customers

You also want to find out who your prospects and customers are in order to communicate with them in the future. You want to know where they “hang out”, shop, play, etc.

So where do you eavesdrop? Here are 2 places I use:

1) Forums

Forums can reveal quite a bit of information on the particular topic at hand. And these days, you can find forums on every topic under the sun! Do a Google search for an online forum to see if people are talking about your potential topic. Just “lurk” at first to see what people are talking about.

2) Social media sites

Follow and friend your competition and track what they say and do. In Twitter, you can put them in a private list. Same with Facebook and Google+ circles. Subscribe to YouTube channels.

These are just 2 of the tools and strategies you can use to find topics, customers and competing products. However, just eavesdropping isn’t enough, what you do next will make a huge difference in your bottom line. We’ll talk about that in our next post.

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Use This In Your Research And Find Your Next Best Seller

Want a Best Seller? Pick a Topic in One Of These Categories

How To Choose a Topic For Your Next Special Interest Video

Forum Marketing Secrets: 5 Reasons You Need To Join Forums

What Is Trending? Look Here First To See What Videos People Are Buying

March 1, 2013 by  
Filed under All Posts, Research, Topic Research

What is trending and why does that matter?

Before you start producing your videos, you want to increase the likelihood that you’ll find a market that will buy them. In addition to targeting one of the top selling categories for information products and doing your keyword research, you’ll want to look to other places on the internet where you can find if your topic is actually generating any interest in the active marketplace. Here are a few we recommend:

1) Amazon.com

Do a search for a book or video that fits in a similar niche as yours. Is it in the top seller category? What types of videos are selling well on a similar topic? Are there many reviews for those types of videos or books? If not, it may not be a topic that’s in demand. If yes, you know you’re on to something.

2) Netflix, Barnes & Noble, etc. and other places where people can buy or rent videos.

These are also great places in which to do searches. Take note of what the top selling products are within the top best selling 5 categories.

3) Clickbank

Do a search on Clickbank for top selling downloadable products. Many of these products offer online videos, eBooks and membership sites…just up your alley!

4) YouTube

Search on YouTube to see what people are viewing. Look under the Education and HowTo categories to find the most popular channels within your niche.

5) UdemyMindbites, and other online training sites

Online training sites such as Udemy and Mindbites will show you their most popular videos.

6) Social Media Sites

Don’t forget what you can uncover by doing a search for trending topics on social media sites such as Twitter, Google +, Facebook.

7) Google Alerts

Set up a Google Alerts on your keywords. You’ll see what topics are trending around those words, if any. It’s also a great way to discover competing and similar products.

When you look for what is trending, you’ll have a much better idea of the interest in your topic and if it’s a viable idea to pursue. While you are at these sites, you’ll also get a lot of valuable information on your potential customers and competitors, which we’ll be talking more about in the next blog post.

Related Posts:

Use This In Your Research And Find Your Next Best Seller

Want a Best Seller? Pick a Topic in One Of These Categories

How To Choose a Topic For Your Next Special Interest Video

Use This In Your Research And Find Your Next Best Seller

As I’ve shared before, the Internet is invaluable when it comes to finding good topics for your next video project. But how do you harness this vast network of information? That’s where keyword research comes into play. The good news is there are many free online tools available that can help you do this and give you a real-time glimpse into what people are searching for online. You want to know what they are searching for so that you can start out on the right foot producing a product that there is an interest in viewing.

I’ve used Google Adwords Keyword Tools for years. If you’re new to using this tool, you’ll want to watch my short tutorial to see how to do it for finding topics. Recently I’ve started to use another one that’s powerful yet simple – KeywordSpy.com.

When you go into this keyword search tool, enter the topic of your potential video. KeywordSpy.com will generate a list of live data based on your keywords. You want to look for words or phrases (between 10 and 50) that have a decent amount of advertisers (PPC advertisers). Less than 10 PPC advertisers for that keyword means that many advertisers don’t feel it’s worth spending money on that keyword.

I also like that it gives you related keywords that are currently generating healthy search volumes.

For example, I did a keyword spy search for “magic tricks”, and I saw that “magic supplies”, “magic props”, and “dollar magic tricks” are a few popular related keywords. From this information, you get good ideas to niche your video topic even further by producing a video on “101 Cool Dollar Magic Tricks” or one on “25 DIY Magic Props You Can Make At Home.” Note that there is good search volume on the words “magic trick videos.” Keep that in mind when you move into your marketing phase.

While these tools are indispensable in your internet research, there are other places on the internet that will help you in your search for a profitable topic. We’ll be sharing that in our next post.

Related Posts:

Want a Best Seller? Pick a Topic in One Of These Categories

How To Choose a Topic For Your Next Special Interest Video

Google Keyword Suggestion Tool: Why and How To Use This Free Search Tool

 

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