Wednesday, February 14, 2018

Use This In Your Research And Find Your Next Best Seller

As I’ve shared before, the Internet is invaluable when it comes to finding good topics for your next video project. But how do you harness this vast network of information? That’s where keyword research comes into play. The good news is there are many free online tools available that can help you do this and give you a real-time glimpse into what people are searching for online. You want to know what they are searching for so that you can start out on the right foot producing a product that there is an interest in viewing.

I’ve used Google Adwords Keyword Tools for years. If you’re new to using this tool, you’ll want to watch my short tutorial to see how to do it for finding topics. Recently I’ve started to use another one that’s powerful yet simple –

When you go into this keyword search tool, enter the topic of your potential video. will generate a list of live data based on your keywords. You want to look for words or phrases (between 10 and 50) that have a decent amount of advertisers (PPC advertisers). Less than 10 PPC advertisers for that keyword means that many advertisers don’t feel it’s worth spending money on that keyword.

I also like that it gives you related keywords that are currently generating healthy search volumes.

For example, I did a keyword spy search for “magic tricks”, and I saw that “magic supplies”, “magic props”, and “dollar magic tricks” are a few popular related keywords. From this information, you get good ideas to niche your video topic even further by producing a video on “101 Cool Dollar Magic Tricks” or one on “25 DIY Magic Props You Can Make At Home.” Note that there is good search volume on the words “magic trick videos.” Keep that in mind when you move into your marketing phase.

While these tools are indispensable in your internet research, there are other places on the internet that will help you in your search for a profitable topic. We’ll be sharing that in our next post.

Related Posts:

Want a Best Seller? Pick a Topic in One Of These Categories

How To Choose a Topic For Your Next Special Interest Video

Google Keyword Suggestion Tool: Why and How To Use This Free Search Tool


Want a Best Seller? Pick a Topic in One Of These Categories

There are 5 broad topics that have been proven to be top-sellers in the info-publishing industry. They are:

  • Health
  • Wealth
  • Relationships
  • Self-improvement
  • Specific solutions in an industry

If your area of expertise or knowledge falls within any of these topics, you are more likely to produce a video that will sell. So take what you know or your passion and interest, and see how it can fit into these top selling topics.

For example, let’s say you were thinking of creating a video on fly fishing. Now that you know the 5 top-selling categories, I also call them super niches, think about how you can integrate them with your original idea of fly fishing. Can you do a video on how fly fishing is good exercise, or how to fly fish on a budget?

Then you will want to niche your topic down further from there. Let’s say that you are a fly fishing expert, and have decided that you like the idea of creating a video about how you don’t have to spend a lot of money on fly fishing equipment. That’s still a pretty broad topic and you’ll have a higher chance for success if you niche it down to a specific topic within that topic. You could produce a video on saving money by learning how to tie your own flies for fishing. Or, create something that helps older people improve their balance and health through fly fishing. Both of these sound promising, but how do you know for sure which topic will work?

Here is where your going to do research to discover if people are really interested in this specific niche topic. But how will you begin that research? That’s where are next post will take you…

How To Choose a Topic For Your Next Special Interest Video

Q: “How do I choose a good topic for my special interest video?”

A: Here are two ideas where I recommend you start in choosing a topic for your video:

Start with your passions and interests.

If you are really into something, chances are there are others just like you who are too! So what draws your interest? What are you passionate about learning more about? What type of books and videos do you consume? What type of programs do you watch on television? Then ask yourself this, “What is your unique approach to your subject of interest?”

Start with your current area of expertise.

What are you good at? What do you know? What do people ask you to help them with? If they haven’t asked, ask them what they want to know or need help with. Start with your clients, customers, friends, associates, and followers and find out what they want.

Here are some examples from our experiences:

One of our best selling DVDs, A Sense of Place, came from an idea from a family member. Produced in 2005, we’ve sold over 8,000 copies and sales are still strong.

Mike Deiure, owner of Rock Guitar Power Course, who we interviewed for our book Shoot To Sell: Make Money Producing Special Interest Videos taught guitar. He turned that passion into producing videos teaching guitar. (You can hear our entire interview with him here.)

Producing what you know or are interested will get you started but how will you know that topic will be profitable? I’ll cover this more in depth over the next few blog posts when I cover our 5 top tips to set you in the right direction:

1) Pick a topic in a best-selling category.

If you can somehow deliver your knowledge within a best selling category, you are more likely to create something that will sell.

2) Use keyword research to hone in on your topic.

The Internet is your best friend when it comes to drilling down on your perfect topic. There are many free online tools available that can give you a real-time glimpse into what people are searching for online. One of the online tools we like to use is Keyword Spy.

3) Look at online video and book reviews to see what people buy.

Large eCommerce sites suchas are great places to find out if your topic generates interest in the active marketplace.

4) Eavesdrop on your prospects and your competition.

Why? You want to gather information on your topic, your competition and your potential customers.

5) Be active and engage.

You have to be actively involved in the world around you to be successful. You need to start communicating with people, in person or online, to find out more about them so you can produce a video they will not only benefit from but will buy.

Join me over the next few weeks while I dig deeper into these 5 areas.

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