Wednesday, February 21, 2018

3 Action Steps to Optimizing Your YouTube Channel

August 6, 2014 by  
Filed under Marketing, Video Marketing

Are you getting the most out of your YouTube channel? Since Google owns YouTube, they work in unison. YouTube is in itself a search engine and you want to be found there as well. To do that, you need to start with your channel.

In this video I share 3 action steps for optimizing your channel that you can do today.

I share with you:

Tweet: The number one item your YouTube channel name HAS to contain @KimRMiller

  • The number one item your YouTube channel name HAS to contain;
  • What you need to do in your channel description;
  • How you add channel keywords to your overall channel (I take you behind the scenes to see how easy that is done).

(If you can’t view this video on this page, you can watch it here on YouTube.)

Ideally you want to do these steps BEFORE you start sharing and posting your videos on the channel. If you’ve had a channel for a while, go to it now and see how well you have it optimized. Then come back here and share your channel in the comments section below.

This Type of Video Promotes You Without Selling Anything

Last week you discovered the type of promotional video that will dramatically establish your credibility with prospects and entice them to buy from you

Now we’re turning to another type of video that people love and is one to consider in your branding and promotional efforts. In this short video you’ll see:

  • Why these videos have a great chance to go viral and drastically increase your exposure!;
  • What you need to produce one;
  • Where you can go to get the expertise you’ll need.

(If you can’t view this video on this page, you can watch it here on YouTube.)

Next, I’ll share another fun type of video to consider in your video marketing efforts – the Behind The Scenes video. In the meantime, go to the comments section below and tell us what ways you can use this type of video in your branding and PR efforts.

Promotional Video – How To Get A Powerful Testimonial

Relationship building is essential for successful marketing. To build relationships you need to establish both credibility and expertise. In last week’s post, I showed you what type of promotional video helps you show your expertise. You can watch that video by clicking through this link –

Getting testimonials from loyal customers is critical to establishing your credibility and consequently turning prospects into future customers. In this short video I share:

  • Why a testimonial is so powerful;
  • Why getting a video testimonial is even better;
  • What I feel is the most important component to a strong, persuasive testimonial;
  • Why they don’t always have to come from customers to be effective;

(If you can’t view this video on this page, you can watch it here on YouTube.)

Credibility is crucial to business success. The strategic and intelligent use of testimonials, specifically a video testimonial, will go a long way in promoting your business. The more online visibility and positive reputation you have and maintain, the stronger your business will become.

Do you have any great tips that have worked with you in making video testimonials? Share them in the comment section below.

In the next video in this series, we’ll look into producing videos that will bring out the inner producer in you.

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