Sunday, October 22, 2017

What Type Of Video Camera Should I Buy? Here’s What I Bought And Why

August 23, 2010 by  
Filed under All Posts, FAQs, Video Production

Canon Xha1s

The Canon XH A1s is the main HD camera I use now

Q: What type of video camera do you own and use for your video production and special interest video business? Why did you choose it?

A: Just about a year ago I was hot to upgrade from my trusty Canon GL2 standard definition camcorders and dive into the HD world. My clients weren’t asking for it, but I just felt it was time to move on and start learning about HD. Click here to continue reading

Promoting Your Videos For No Or Low Cost

May 21, 2010 by  
Filed under All Posts, FAQs, Marketing

Q:  This question comes from a Facebook discussion last week. A fellow videographer questioned “Won’t the cost of marketing your videos be too expensive after you consider all the costs of producing it?”

A:  First, before I answer I want to stress that before you turn on your camera or think about marketing, have you done your research to determine 1) do you have a market of interested potential customers and 2) do they have money to buy and will they spend it?

That said, I’ll continue…

Well, marketing is not just about advertising, although advertising is a part of it. Letting people know your videos are available can be expensive if you ineffectively throw money at it. Alternately, you can use many of the low or no-cost methods we employ. In general, getting the word out fast and widely is expensive; taking a slower, low cost route can be much less expensive and more effective. (Hint: employing these strategies is also an excellent way to determine if you have a market and who they are.)

Ten of our most successful free and low cost strategies are:

Google Search Site Showing Our Car Detailing DVD Listed

1)  Free video sharing sites like YouTube, eHow, Vimeo, etc. Search for Car Detailing DVD and you’ll likely see the thumbnail and link to our YouTube movie come up high in the organic search. We get many of our sales of that DVD through YouTube.

2)  Article publishing at sites such as eZineArticles.com.

3)  Participate in forums.

4)  Blogging. My article on HD cameras was picked up by InternetVideoMag.com and has generated thousands of visitors to this site since it ran. It is still my number one traffic generator 5 months later.

5)  Social media sites such as Facebook, Twitter and Linkedin.

6)  Email marketing. We started doing this first and hands down, it’s been the most profitable so far. We use and advise going through an email program. Ours is Constant Contact and we do pay a monthly fee which is based on the number of subscribers. AWeber is also another highly recommended service.

7)  Small display ads in very targeted publications.

8)  Ongoing classified ads in targeted publications.

9)  Banner ads on other sites.

10) Pay Per Click (PPC). Don’t just jump into this without understanding some of the basics. It can be effective if you know how to use it, or it can be incredibly expensive and wasteful. We use Google AdWords and Facebook Ads.

The basic tenets of marketing to reach customers is the same as marketing to reach clients. For optimum success you do need to understand what those are. If you do, you will realize that marketing is the number one investment you need to make in your business, yet it doesn’t have to be exorbitantly expensive. One valuable resource we use to help us market wisely is Jessica Swanson, Shoestring Marketing .

Both of them are excellent marketers (we found Steve through seeing his name pop up on forums and Jessica via Twitter) and both have great, common sense advice on their sites and programs we’ve taken and highly recommend.

**We are affiliates of some of the sites we recommend but only if we believe and use the products. We are not affiliate marketers in the usual sense.

First Step To Pricing Your Special Interest Videos For Maximum Profit

April 30, 2010 by  
Filed under All Posts, FAQs

Q: One question we get asked a lot is, “How should I price my video?”

A: That actually is a pretty involved question and the best answer I can give is… Click here to continue reading

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