A Welcome Message

    Welcome

    Here’s a logical question to ask: who is the man running this website/blog/forum, and what makes him an expert?
    In deciding to take on the role of educator and mentor in the area of producing and marketing videos (and other formats of information products, as well) I asked myself the same question. What makes me an […]

Recent Posts

We constantly strive to bring you relevant, current information to help you move your special interest video production business forward. We welcome your input and suggestions as we go down this path together. You can email me directly by clicking the link here: eMail Rick Smith

Here are the most recent posts:

  • You Know You Need A Vacation When …
  • Boost Sales By Adding More Products
  • I Received a Great Question on SIVs. Here’s My Reply.
  • Are you stuck for a video project idea? I can’t imagine!
  • Use An EZine To Boost Your Profits
  • As If I Don’t Have Enough On My Plate!
  • The Power of a Press Release, Part 2
  • Don’t Re-invent The Wheel
  • It Isn’t Always About The Money
  • Storytelling: A Powerful Marketing Strategy for Your Online Business
    • About Us

       

      Rick Smith
      Panorma Studios

      I'd like to share some of my background and why I'm so excited about teaching you how to make a living or supplement your income by producing and selling special interest videos over the internet.

      I've spent over 30 years creating and marketing educational and training materials. I spent 22 years at a university as head of a program that produced educational materials which we sold all around the world. I started there before the advent of VCRs, at a time when films and filmstrips were shown in the classroom.

      What I learned from this experience has shaped my life. I was in charge of both production and marketing. Although my education was in photography and media production, I found that I had an affinity for copy writing and marketing. During much of my tenure there the internet did not exist, so I cut my teeth in direct mail marketing, winning several prestigous marketing awards.

      The university, in its bureaucratic wisdom, closed the program in 1997. Of course at the time I was dismayed, but in hindsight it was a wonderful, life-changing event for me. After licking my wounds and taking stock of my life I decided three things that I still adhere to:

      1. I would never put my financial career in someone else's hands again. I vowed to be my own boss, the "captain of my ship."

      2. I really loved working in video production and creative fields in general. In light of #1 above, my obvious path was to start my own video production company. I didn't have many financial resources at the time, but I took the plunge and have never looked back.

      3. I understood that the internet gives anyone the ability to reach out to the world. With the understanding of marketing I brought from the direct mail marketing world, I knew that I could produce videos on topics that I was interested in and then use the internet, combined with traditional marketing skills, to reach out to the people who would want to buy those videos.

      In Make Money Selling Your Own Videos I share with you the things I've learned that work - and don't work - so that you can quickly get your own DVDs or other media out there on your own website where they can start making money. I do all of the web design, shopping cart setup, marketing - everything needed to run my online stores - myself. I've had to learn a lot of things that I'll pass on to you. Why invent the wheel? If I can do it, starting from zero and without a lot of financial resources, there is absolutely no reason why you can't follow in my footsteps.

      I'm living the life I always dreamed of. I wake up every morning and check my email first thing. There are usually orders waiting for me. Making money while I sleep never gets old. I love to take a walk or go out to dinner and return to the computer to see that I've been making money while I'm doing the things I really enjoy in life.

      One of the things I say in Make Money Selling Your Own Videos is that you should produce topics about something you love. Once you do that, things will fall into place. The more passionate you are about your work, the more energy and motivation you will have to see it through. What could be better than spending time producing videos on subjects you enjoy, and then marketing them to people with similar interests, who appreciate your work? If this is your dream, isn't it time to get started?

      My support doesn't end when you buy the DVD. I've just started an online forum where I'll be sharing what I've learned and continue to learn, and I'm also starting a new blog that will be fun to read.

      I wish you success, whatever your dreams are.

      Rick Smith

    Special Interest Videos

    featuredimage Boost Sales By Adding More Products

    Whew! I am still catching up from a whirlwind WEVA Expo show in Orlando two weeks ago, followed by some ...

    featuredimage I Received a Great Question on SIVs. Here’s My Reply.

    Here is a great question I received from fellow videographer, Tim Danyo whom I met online at Facebook. I went ...

    featuredimage How To Project Your Income

    How much can you make with special interest videos? Like all things ... it depends. Not the clean ...

    Selecting Topics

    Are you stuck for a video project idea? I can’t imagine!

    Often, when I’m speaking to groups of videographers about what I do - producing special interest videos (SIVs) - they get stuck at “what should I produce?” I understand this question, but I can’t relate to it.
    Yes, you do have to choose intelligently so that your project has a good chance of being profitable, and […]

    Choosing A URL

    The ABCs of Domain Names

    Everything on the Internet starts with a domain name!
    I know that may come off as a bit over reaching - but its true. From email to news, search, video or anything else on the Internet - you have to know where you’re going which is only achieved by a domain name.
    The ABC’s of domain names, […]

    Marketing

    Use An EZine To Boost Your Profits

    If you aren’t using your email list to get the word out about yourself and your products, you are losing out on a lot of potential business. I am just now catching my breath after a remarkable response to an email offering I sent to one of my store’s email lists last weekend, and it just reconfirms for me that I should be doing this on a frequent, regular basis. The cost was just my time to compose the email, plus a pro-rated expense of my monthly service from Constant Contact, my email broadcasting software.

    Special Interest Videos

    Boost Sales By Adding More Products

    Whew! I am still catching up from a whirlwind WEVA Expo show in Orlando two weeks ago, followed by some other engagements I had in Florida.
    I had to hit the ground running when I got home. As soon as I got back I had to spend some time learning to operate a new distance learning […]