Tuesday, April 15, 2014

Promotional Video – Show Them What They’ll Get Through This Type Of Video

January 20, 2014 by  
Filed under All Posts, Marketing, Video Marketing

What type or style of promotional video should you produce? In an earlier post I answered what type or style of web video you should produce for your business. Now I turn to one of the types you need to consider.

One of the best uses for promotional videos is to show your prospects what they’ll get if they buy from you.

In this short video, I share how this type of video greatly improves your sales and what it needs to have so that it will be a powerful promotional tool for you.

(If you can’t view this video on this page, you can watch it here on YouTube.)

Next week, I’ll talk about another fun way to edit your video and make it a great promotional tool.

I’d like to hear from you. What other types of promotional videos can you think of and what have you done successfully? Share your comments below.

Promotional Video – What Type Is Best?

January 10, 2014 by  
Filed under All Posts, Marketing, Video Marketing

Making a promotional video for your video or other product, for your business, or for general PR? So what type or style should you produce?

In this video, I answer that and give you some examples of promotional video types we’ve successfully done.

(If you can’t view this video on this page, you can watch it here on YouTube.)

There are many more than these. I’d like to hear from you. What other types of promotional videos can you think of and what have you done successfully? Share your comments below.

Why Your Goal Setting Must Have IMPACT

January 3, 2014 by  
Filed under All Posts, Business Practices

Goal-Setting-IMPACTIt’s that time of year where everyone turns to setting resolutions. As I shared in January 2013, I prefer SMART goal setting to resolutions.

Since then, I’ve been introduced to a concept called IMPACT-Goal setting.

The objective in setting goals is to accomplish them. An IMPACT-Goal by design increases your chances of success. Again, it is an acronym in the same way the word SMAR. is and there are some of the same concepts involved.

In a nutshell, an IMPACT-Goal must be Inspiring, Measurable, Purposeful, Active, Controllable, and Time-specific.

Inspiring – Your goal must personally inspire and motivate YOU to action. Without that, you won’t have the interest and desire to take continuous action to achieve it or to overcome setbacks and challenges that will happen on your journey. What isn’t an inspiring goal? A goal someone else has or someone else wants you to achieve. This has to be something PERSONAL that YOU want to achieve, be it either big or small.

Measurable – As in the SMART. method, your goal must be measurable. You need to state it so that there is no confusion as to what you want to achieve. Will a complete stranger be able to look at your goal and tell you it has been achieved.

Purposeful – A goal without a purpose is like owning a car but never filling it with gas. The reason you set your goal MUST support your vision. Otherwise you probably will lose your drive to fulfill it or worse, realize that the goal is supporting a vision you don’t hold. All that effort will be wasted.

Active – Your goal must promote action! While writing it down is an important first step, it will not get you any closer to attaining it unless you ACT on it. For each of your goals, list the tasks that will make it happen.

Controllable – While some people advocate setting a goal that is unrealistic, I have a bit of a problem with that. For example, I am in my mid-50′s. If I had a goal to be a U.S. Army fighter pilot, that just won’t happen at my age.Your goal must be controllable. If you don’t set a goal where you have a substantial amount of control over the outcome, you will most likely fail. Saying I’d like to get my private pilot’s license in 2 years IS a goal I have much more control over.

Time Specific – Your vision should not have an ending but a goal needs a specific and realistic deadline. This will provide you the drive to complete it, it allows you to prioritize all your goals, and it gives you a way to measure your success.

So take some time today and think about your vision for your life and business. It helps to separate them into quadrants, such as Business, Relationships, Health, etc. and prioritize and set goals for each. Follow the IMPACT-Goal and the SMART methods as your guide to this very important activity.

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