Monday, September 1, 2014

Keynote for Mac: Here is Why it’s the ONLY Presentation Software Worth Using

August 22, 2014 by  
Filed under All Posts, Video Production

I absolutely love working with Keynote for Mac . In my book, it’s the ONLY presentation software worth using.

Yes, I’m a Mac user, have been since they started selling personal computers. But that isn’t the only reason I use Keynote which at this time is only available for the Mac. When I first started working with presentation software, I worked with PowerPoint. I never really liked it all that much. For simple presentations, it was fine.

When I started to put together a multimedia show that I was going to present to audiences throughout Florida in January 2013, I bought Keynote and put together a show that really impressed my audiences. I’ve been a convert ever since. Recently I upgraded and there is even MORE you can do with it.

I made this 10 minute video to show you…

  • What I’ve personally done with it;
  • What it can do;
  • How it works.

(If you can’t view this video on this page, you can watch it here on YouTube.)

When I went to research if Keynote is available on PCs, I discovered how popular Keynote was, even among PC and PowerPoint users. Many said that it made PowerPoint look clunky and unprofessional. When one poster complained that it wasn’t available for a PC, one Keynote user’s response was, “Well, it’s simple, get a Mac!”

While I don’t advocate investing in a Mac just to use Keynote, if you are a Mac owner and do presentations (Hint: presentations are wonderful for making screen capture videos you can sell or use in your marketing), look into getting Keynote for Mac.

Any other Keynote users out there? I’d love to hear what you think and see what you’ve done. Please share below!

Best Images For Your Website – Max Rylski’s Marketing Graphics Toolkit Review

Video Marketing Resource Center Image

Sample of graphic from Max Rylski for our Video Marketing Resource Center website

If you build websites to sell your videos, like I do, you want your graphics and images to be the best so they will stand out against your competition.

It isn’t enough to rely on the free stuff you can find out there since most of the promotional mailings and website landing pages are looking spiffier these days, with attractive type treatments and interesting graphics. I know where people are getting a lot of these graphics and the good news is it is easy and inexpensive to have your own arsenal of great looking text treatments, images, and graphic ornaments at your fingertips, ready to use. In fact, it costs less than $20 now!

I’ve been using Max Rylski’s marketing graphics tools for over 2 years. There is so much variety that I can aways find something appropriate, whether for a website, newsletter or a video graphic. To the right is a sample of what I did with a graphic that had a vintage theme.

Max just released an extensive new package, the Marketing Graphics Toolkit V4 and it’s definitely worth a look to see the quality and quantity of graphics you get, Royalty-Free, for a one time fee of $19.95.

Renaissance Faire 30-Yr-Badge

Sample from the CCRenFaire.com site

In this package, he even has a Stage Background builder template. I can see a lot of use for this for video titles and graphics.

Recently I used some of these graphics to update one of my websites, Central Coast Renaissance Festival. I use Photoshop to customize the layered .psd files and Voila! I have nice looking graphics that are just what I wanted. You can see one of those graphics on the left.

Seriously, at this price you can’t go wrong. Check out Max’s Marketing Graphics Toolkit V4 and you’ll see what I mean. Some inexpensive graphics packages available are really lame – but these are quite contemporary and usable, right out of the box.

If you work with a web designer, or know of others who are interested in investing in one of the best graphics packages for the price, please share this with them by using the share buttons at the bottom of this post.

Next week I’ll go over how to use his 3D Cover Template to easily make your video and book art pop!

Make More Money With Your Videos By Adding Other People’s Products

November 21, 2013 by  
Filed under All Posts, Special Interest Video Biz

Make Money FistThe bottom line with any business is to make a profit, and we shared how you can make more money with your existing video products. Today I’m talking about another strategy…

Adding Other People’s Products To Increase Profits

As a bit of a recap…our business model consists of building lots of little streams of income, all feeding into a mighty river. This not only consists of producing more products to sell to new niche markets, it also includes giving your current customers new products they want. Your goal is to keep the relationship alive with your customers.

While producing additional videos along the same subject line is a great way to do this, pursuing other methods will give you additional products quickly and at little or no cost to you. So if you don’t yet have another video produced to sell, it’s a good idea to begin thinking about offering other related products they would find beneficial, and the sooner the better.

While it’s more profitable when you own your own products, there are many ways to add products to your inventory immediately without creating them yourself. Adding books from some place like Amazon.com and promoting related affiliate products will also increase your profit potential.

Years ago when I was selling horticulture videos I tried adding a line of horticulture books from Ortho and we sold thousands of them. It made us a better resource to our customers and provided a healthy boost to our profits.

Other great affiliate programs you can sign up with are Clickbank, Commission Junction, Linkshare and ShareASale.

Do some digging into the products you buy and use that are related to your video topic and see if you can become an affiliate with them. That’s how we became affiliates with our favorite camera store, B&H.

Next week it’s all about the internet and how it’s changed business as we know it.

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