Wednesday, February 14, 2018

Shooting Video Interviews: Here Is Why You Want To Get A Release

TalentReleaseSo far in this series of posts on the 13 guidelines to follow when shooting video interviews, we’ve been focusing more on the technical aspects to make your interview footage look professional. Today we switch to the legal side of things….making sure you get permission to use it.

When you’re shooting a video interview and you want to make sure you’ll be able to use it in your video, it’s a good idea to get a signed release, also called a talent release. Get into the habit of having the person sign it before you turn on your camera.

It’s my understanding that talent releases are not necessarily required in an interview situation because you already have tacit approval by the fact that the person is there, in front of the camera and microphone and aware of what’s happening. This is called consent by conduct, meaning an ordinary person should realize that with a microphone and camera pointed at them and with their willing participation, they know they are being filmed.

But it’s still a good idea to get it in writing. Having it on paper is insurance that you’ll not have problems using the interview in your video. Imagine if you don’t get it signed and then later the talent refuses to, or physically can’t, sign the release for whatever reason. You will have wasted all that time and money spent in shooting that person and may have to spend more time to edit or re-shoot with someone else. Worse yet, this person may be one of the important people you want to feature in your video and if you can’t use him or her, you may have to scrap your entire project.

We use a generic signed video appearance release form that gives you legal permission to use the video and audio recording of the person for commercial and non-commercial purposes. It’s designed to protect you from litigation if the person you filmed were to come back later in a court of law and claim they didn’t give you permission to record them or that your recording is an invasion of their privacy or unfair or slanderous use of their image. A signed release shows the court that the person did, in fact, give you such permission.

Using release forms to get permission in writing is a standard practice in video production. Releases help protect your rights and also help keep you out of legal difficulties in the future.

NOTE: This is not intended to be legal advice; I am not a lawyer and do not profess to know all the ins and outs of this area. Laws covering permits and the use of images of individuals and property differ based on jurisdiction – from country to country and even from state to state. If you have any specific legal questions regarding permits and releases, you need to consult an attorney familiar with this area of law to ensure the release form you use will cover all the points related to your situation.

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5 Responses to “Shooting Video Interviews: Here Is Why You Want To Get A Release”
  1. Maria says:

    What are your suggestions for video interviews that are part of a training program?


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