Tuesday, January 23, 2018

Promotional Video – How To Get A Powerful Testimonial

Relationship building is essential for successful marketing. To build relationships you need to establish both credibility and expertise. In last week’s post, I showed you what type of promotional video helps you show your expertise. You can watch that video by clicking through this link –

Getting testimonials from loyal customers is critical to establishing your credibility and consequently turning prospects into future customers. In this short video I share:

  • Why a testimonial is so powerful;
  • Why getting a video testimonial is even better;
  • What I feel is the most important component to a strong, persuasive testimonial;
  • Why they don’t always have to come from customers to be effective;

(If you can’t view this video on this page, you can watch it here on YouTube.)

Credibility is crucial to business success. The strategic and intelligent use of testimonials, specifically a video testimonial, will go a long way in promoting your business. The more online visibility and positive reputation you have and maintain, the stronger your business will become.

Do you have any great tips that have worked with you in making video testimonials? Share them in the comment section below.

In the next video in this series, we’ll look into producing videos that will bring out the inner producer in you.


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