Wednesday, January 17, 2018

What Makes A Promotional Video WORK For You?

December 3, 2013 by  
Filed under All Posts, Marketing, Video Marketing

What makes a promotional or marketing video work well? These videos are different animals than those where you’re just showcasing your work. They have specific elements to them for them to work for you.

In this video, I’ll walk you through what you need to be doing when producing your promotional videos.

You’ll learn:

  • Why you don’t want to just show them a snippet of your video product…you need to add this key
  • What do you want viewers to do after watching your promotional video?
  • What important elements these types of videos need

(If you can’t view this video on this page, you can watch it here on YouTube.)

There are so many ways you can use video web marketing. In the following weeks, we’ll be talking about these 7 examples we’ve successfully done:

  • Sample Videos
  • Promotion Videos
  • Trailers
  • Welcome Videos
  • Interviews
  • Tips Or Tutorials
  • Frequently Asked Questions (FAQs)
  • Testimonials


2 Responses to “What Makes A Promotional Video WORK For You?”
  1. Bob Mantell says:

    Good video Kim. I just spent most of the day editing for the folks of the mission group that I work with and didn’t think once about the “call to action”. We tend to think people will know what to do, but as soon as the video is finished they are on to the next thing in life, like feeding the kids.

    Merry Christmas to you and Rick.

    Bob Mantell

    • Kim R Miller says:

      Is this video going on YouTube? You can add a call to action via the annotations option and also in the description.

      I ran across the JAARs name when we were doing our talk and staying at the Advent Christian Village in Dowling Park, Florida. Can’t remember where I saw it exactly but it must have been in some of the publications they have there. Beautiful peaceful place along the Suwannee River!

      You have a great Christmas as well!



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