Wednesday, February 14, 2018

Promotional DVDs: When Giving Your Prospect a DVD Is What You Should Do

October 31, 2013 by  
Filed under All Posts, Marketing, Video Marketing

Promotional DVDs may be just what your target market will respond to!

In continuing this series on the 4 types of promotional videos you should consider making – we’ve already covered commercials and infomercials and how you can use them to market yourself – I turn next to producing a promotional DVD. Yes, I mean a PHYSICAL DVD.

Why am I talking about such outdated media when there’s web video? Watch this short video to see why!

You’ll see:

  • How the DVD software makes it perfect for showing at trade shows
  • What you can do with a DVD that you can’t with your web video
  • An example from one of our clients how they successfully use promotional DVDs in their marketing.

(If you can’t view this video on this page, you can watch it here on YouTube.)

You’ll learn about the last promotional video idea covered in this series next week – the preview DVD…and it’s not what you may think!

So, in what way do you use promotional DVDs? If you don’t, what ways can you think of that would help you sell your products? Please share with us below in the comments section.

How Much Can You Make Selling Your Own Video Titles? Scenario #1

October 29, 2013 by  
Filed under All Posts, Special Interest Video Biz

Structuring your information product/special interest video business into income streams will lead to the most success. Now we’re going to turn to the good stuff…money and profits! But how much can you really make?

One thing you need to know at the beginning, this IS NOT a get rich quick scheme. Can you make a lot of money selling special interest videos? Yes. Do people?
Unequivocally, yes! But there is more to successfully selling your titles than just the work and time involved in producing them. Let me show you a few scenarios to get you excited about all the possibilities when you have a good selling DVD.

Scenario 1: “Low Price, High Volume” Model

You have one title you are selling for $20 each and your sales are averaging 2 DVDs per day. Keep that up and your monthly gross income would be $1,200. Over the course of a year, you would make $14,400 and over five year’s a total of $72,000.

(Keep in mind these are gross figures; merchant account fees, duplicating and packaging costs cut deeper into this model, not to mention time costs if you do your own shipping. Of course, if you sell digitally, you do not have the fulfillment and handling costs but you will have web hosting costs.)

If you bring 5,000 or more people who are very interested in the topic and your DVD to your website each month, it isn’t unrealistic to expect 50 of them to buy your DVD.

That’s only 1% of the total. That list size seems to be the set point many internet marketers use. But if you have a strong, targeted following, you can make money with a smaller list than that. We do it all the time. It is a matter of targeting your offer to a specific interest.

This is the “low price, high volume” model. Your goal is to attract many customers who will buy at a low price.

Selling at this price point has its pros and cons. Many of your customers can afford this price and it increases the chances of selling to them. However the down side is that you have to attract and sell to many more people to make it really profitable for you. Chances are you’ll spend a lot more time and resources getting those higher numbers to your site.

For videos at this price point, I recommend producing more than one title on the topic. That way, if your customers like one, they will likely buy more titles from you. We call that your “back-end.” Imagine selling 8-9 DVDs per day…that’s an income of over $60,000 in a year!

However…when selling “Special Interest” or niche titles, the prices are usually higher – often much higher. More about that next week.

“As Seen On TV” – When An Infomercial May Be What You Need

October 24, 2013 by  
Filed under All Posts, Marketing, Video Marketing

Infomercials have come along way. If your video would lend itself to sales “as seen on TV,” consider producing an infomercial.

In this short video, you’ll see:

  • Why TV is more open to broadcasting them – and more affordable – than ever before
  • How to make them the most effective for your product
  • One avenue to not overlook – you may even get your infomercial aired for free!
  • Another option for producing them…this isn’t your typical broadcast-length presentation

(If you can’t view this video on this page, you can watch it here on YouTube.)

Next week, it’s on to promotional DVDs – not just videos, I mean DVDs.

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