Ask Yourself These Questions About Your Website And Content
Google got serious about getting rid of low-quality content on websites in 2011 when it rolled out what is now called the Panda update. Google’s Amit Singhal posted 23 questions you should ask yourself as you go about determining what is “quality” content. These aren’t just good Google guidelines but also smart business questions to ask yourself about how you come across online, on your website, online, and in social media.
Here are the questions:
1. Would you trust the information presented in this article?
2. Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
3. Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
4. Would you be comfortable giving your credit card information to this site?
5. Does this article have spelling, stylistic, or factual errors?
6. Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?
7. Does the article provide original content or information, original reporting, original research, or original analysis?
8. Does the page provide substantial value when compared to other pages in search results?
9. How much quality control is done on content?
10. Does the article describe both sides of a story?
11. Is the site a recognized authority on its topic?
12. Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
13. Was the article edited well, or does it appear sloppy or hastily produced?
14. For a health related query, would you trust information from this site?
15. Would you recognize this site as an authoritative source when mentioned by name?
16. Does this article provide a complete or comprehensive description of the topic?
17. Does this article contain insightful analysis or interesting information that is beyond obvious?
18. Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
19. Does this article have an excessive amount of ads that distract from or interfere with the main content?
20. Would you expect to see this article in a printed magazine, encyclopedia or book?
21. Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?
22. Are the pages produced with great care and attention to detail vs. less attention to detail?
23. Would users complain when they see pages from this site?
The intent with these questions is to give you guidance in presenting your content in a way that is relevant to your visitors’ searches and also will enhance your visitors’ experiences once they get to your site. Google wants happy web browsers who find the search engine useful. More web browsers means more ad revenue for them.
If you deliver what the searcher wants, your chances that Google will improve your page rank improves and hence, your traffic improves. Also if your visitor likes what they see, you’ve also enhanced the chances they’ll buy from you.
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