Wednesday, February 14, 2018

Ask Yourself These Questions About Your Website And Content

September 26, 2013 by  
Filed under All Posts, Business Practices, Marketing

Google-Panda-Update-QuestionsGoogle got serious about getting rid of low-quality content on websites in 2011 when it rolled out what is now called the Panda update. Google’s Amit Singhal posted 23 questions you should ask yourself as you go about determining what is “quality” content. These aren’t just good Google guidelines but also smart business questions to ask yourself about how you come across online, on your website, online, and in social media.

Here are the questions:

1. Would you trust the information presented in this article?

2. Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?

3. Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?

4. Would you be comfortable giving your credit card information to this site?

5. Does this article have spelling, stylistic, or factual errors?

6. Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?

7. Does the article provide original content or information, original reporting, original research, or original analysis?

8. Does the page provide substantial value when compared to other pages in search results?

9. How much quality control is done on content?

10. Does the article describe both sides of a story?

11. Is the site a recognized authority on its topic?

12. Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?

13. Was the article edited well, or does it appear sloppy or hastily produced?

14. For a health related query, would you trust information from this site?

15. Would you recognize this site as an authoritative source when mentioned by name?

16. Does this article provide a complete or comprehensive description of the topic?

17. Does this article contain insightful analysis or interesting information that is beyond obvious?

18. Is this the sort of page you’d want to bookmark, share with a friend, or recommend?

19. Does this article have an excessive amount of ads that distract from or interfere with the main content?

20. Would you expect to see this article in a printed magazine, encyclopedia or book?

21. Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?

22. Are the pages produced with great care and attention to detail vs. less attention to detail?

23. Would users complain when they see pages from this site?

The intent with these questions is to give you guidance in presenting your content in a way that is relevant to your visitors’ searches and also will enhance your visitors’ experiences once they get to your site. Google wants happy web browsers who find the search engine useful. More web browsers means more ad revenue for them.

If you deliver what the searcher wants, your chances that Google will improve your page rank improves and hence, your traffic improves. Also if your visitor likes what they see, you’ve also enhanced the chances they’ll buy from you.

If you found this post valuable, others might, too. Please share (below) on your favorite social media sites. Thanks!

Types of Microphones: What Video Microphone Should You Get First?

September 18, 2013 by  
Filed under All Posts, Equipment, Video Production

We get asked a lot about what type of microphone someone new to video should get. I love it when someone asks because it tells me they get it that their on-camera mic won’t help their videos sound and look professional. That’s why I always recommend that you use an external microphone and there are different types that will work in different situations but you may not have the budget to get all of them.

While I was at the NAB Show, I posed this question to Chris Lyons, a rep at the Shure booth.

Watch this short video to see what he recommends you start out with and why and how you can use this mic for different shooting situations.

(If you can’t view this video on this page, you can watch it here on YouTube.)

Other Recommended Posts to Read:

A Good Mic – Here’s Why It’s a Video Essential

New Mic For DSLR Cameras Makes Getting Great Audio MUCH Easier

Types of Microphones: Picking The Right Tool (Mic) For The Job

How to Turn Your Website into a Passive Income Stream

Camera BagWhile our focus is on making money from your videos primarily, it just makes sense to not stop there to build a profitable business. One thing you can do is set up websites specifically for an income stream. However, it takes a lot of work and time to get there, for example it took real estate investor Jeremy McCommons more than 10 years to get to that point. But if you’re up to the challenge, you can create a passive income stream from your website, too.

What Value is Your Website to Others?

You can’t put up a quick and dirty website with a few Google ads and hope to make decent money. The site must have value to the people who visit it. There also must be some reason for people to come back.

You may have stumbled onto blog sites that are so full of banner ads, pop up ads, flying and sliding ads that it takes forever for them to load. This approach is a purely numbers game. If you can get enough people to your site to click on something, you may make some money but in our experience, you may spend more time and money than you’ll ever get back in profits.

According to Blog Marketing Academy, maintaining a blog is one way to promote the your videos and other valuable products that you offer people. However creating a blog full of ads does not develop your business, brand, or reputation. Valuable content along with offering a giveaway (video course, report, newsletter, etc.) in exchange for their email addresses are the way a site increases traffic and keeps loyal followers. Your goal is to make the visitors glad they stopped by your site, not irritated that they had to close a half a dozen ads before they got to any content. (NOTE: This is one big reason to not use a free hosting service; you might have to put up with ads they display on your site and you may not have a choice as to where they go. For a few dollars a month, invest in a reputable hosting service. The Web Hosting Bluebook will help you understand clearly what Web hosting is and the services provided.)

Once you get people on your list, you can then send them emails to give them more valuable information and also market yourself and the affiliate products you recommend. If you set up your blog this way, it is in your best interest to limit your Google ads. You will make more money keeping them on your site, buying your stuff, than the few pennies you’ll make if they click off of your site through an ad.

Don’t Stop With One Stream

Your passive income stream will come from numerous sources on your site. Don’t stop at creating one video and think you’re done. Part of your work is to be creative in coming up with ways to add value to your site. Never stop brainstorming revenue streams. Here are a few things to start your creative brainstorming:

  • Produce an ebook. Do you have a year’s worth of blog entries that would be helpful to people? Services such as Book Smith will use your blog posts to create an ebook for you that you can offer for free as a download or charge for a printed copy.
  • Offer premium content. Create a subscription service for access to special content on your site. Or produce a newsletter that is a shortened version of a more comprehensive newsletter that people pay for.
  • Make sites pay you. Create your own affiliate program to sell your products. Other sites make a small commission and you sell more stuff!

Join The Producers Club For Free
If doing this appeals to you, you’ll want to download our Shoot It Once, Sell It For Years BLUEPRINT where we lay out the 20 critical steps to producing a video and get it out there selling! These steps can apply to ANY type of product you create, be it an eBook, audio book, or membership site.

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