Finding a Good Topic Hinges On This
Finding a good topic – and being successful – hinges on this…getting active and engaged in the world. Be interested. The fact that you’re reading this and are interested in learning how to find a good topic to produce tells me you probably are following this strategy.
You have to be actively interested in the world around you to be successful. How else will you know what is going on and how you can contribute? How will you know what is trending or what people are talking about? I look at every day as an opportunity to see potential ventures. I’m clipping out newspaper articles, researching ads, commercials, listening to people’s conversations around me, getting distracted by emails and other’s posts, etc.
While some may call this being a snoop, I call it research.
But you can’t just stay behind the curtain and lurk.
You need to take it further and get actively engaged and involved to connect with your prospects and customers because marketing is all about relationships, and relationships are two way, not just in personal relationships but in business, too.
It is important to have prospects get to know you personally and to share what you do and how you can bring value to your customers, so you want to participate as well as view what others are doing. But to be successful, you can’t stop there. To communicate with people, in person or online, you need to spend less time sharing what you do and think and more time “listening” to what they are saying.
It used to be that prospects were in the passive role. They were the primarily viewers of marketing campaigns that advertising departments put together – they really didn’t have much input. It was up to the company or marketing firm to figure out how to appeal to them. While a small number could take part in focus groups to let companies know what they wanted, the businesses had to spend a lot of money testing what did and didn’t work in their direct mail campaigns or radio and print advertising. Now they can go to their Facebook Page and get instant feedback.
Also the customer complaint process gave the customer less power than today. If he wasn’t happy, his complaints basically stayed behind the company walls. While he could share his unhappiness with others around him, businesses didn’t have to worry like they do today. Now an unhappy customer can air their complaints instantly and globally on places like Facebook, Twitter, Yelp, Trip Advisor and other social media sites, so it’s more important than ever to be involved and listed to what they are saying. And it isn’t just complaints you need to listen to. Compliments are equally valuable because they tell you what you are doing right!
Stephen Covey said, “Most people do not listen with the intent to understand; they listen with the intent to reply.” If you choose the former, and let it be your guide as you go through the other 5 strategies we’ve covered over the last few weeks, you’ll greatly improve your chances of creating an irresistible video that people will take out their wallets and BUY.
- How To Fix Vertical Video Footage - May 21, 2016
- Where Can You Find Free Photographs You Can Use In Your Videos? - March 4, 2016
- 9 Tips for Shooting Instructional Videos That People WANT to Watch - January 29, 2016
- Documentary Video Interview: How to Respond to the Answers - December 11, 2015
- Documentary Video Interview: Are You Asking The RIGHT Questions? - October 27, 2015
- How To Direct a Great Documentary Video Interview - September 25, 2015
- 21 of Our Best Email Subject Lines and Why They Worked So Well - August 11, 2015
- 3 Types of Headline Formulas That SELL - July 15, 2015
- Shooting Video Interviews: What to do When Things Go Wrong - June 26, 2015
- Shooting Video Interviews: Here Is Why You Want To Get A Release - June 3, 2015