Sunday, October 22, 2017

NAB Show 2013: What You Can Expect

March 30, 2013 by  
Filed under All Posts, Video Trends

It’s the end of March so it’s time for us to be getting ready for our trip to Las Vegas next week for NAB, the National Association of Broadcasters conference and expo. We’re going to learn about and report on new equipment, software and developments that will be of interest to you. As we’ve shared over the last few years, there is something for everyone at NAB. Some of the things we’ll be checking out this year are cloud storage options, new cameras, new stabilizer equipment, video streaming options, and much more!

We’re also excited to be on hand for our official book signing for Shoot To Sell: Make Money Producing Special Interest Videos at the NAB Bookstore on site.

If it’s any indication from all the emails I’ve received from exhibitors, I have a strong sense that this is going to be an exceptional year for new product announcements.

Last year I wrapped up my footage with a trip outside to show you the scope of this show. Here’s that short video.

This year we’re taking our new Electro Voice RE50B microphone. As you can hear on this video, there was so much electrical activity that we experienced a lot of interference.

If you have never been to NAB and you have a chance to go, take it! It is the Super Bowl of video. Hands down, the World Cup of video production. I’m really looking forward to it. Besides, Las Vegas at this time of year is just right; not to hot yet, a little cool at night, just right.

If you’re going to be there give us a shout – we’d like to meet you in person. We also want to know what you want us to check out. Leave us a comment below and we’ll give you a shout out as we shoot a videos onsite.

 

 

Presenting the Money Shot: Create Professional Slideshows and Keep them Secure

You’ve mastered the digital equipment, found the right flash bulb and have a collection of lenses that will provide the right effect for landscapes, portraitures, and the great outdoors. Now let’s talk about building a stellar online portfolio. Creating a website that features your best work is the most effective way to generate an online presence and build a more professional standard that clients and advertising agencies will appreciate. Offering a clean presentation of your work in the form of a slideshow is optimal and might even be that extra point that wins the client over. Kit Eaton of the New York Times recommends a few affordable and easy to use options that will definitely add value to your portfolio.

Backing It Up

Before you get started on your slideshow, you’ll want to create a sound online-backup strategy of your work. Chris Corradino, of the New York Institute of Photography, says that securing your photos at an offsite cloud storage center is one of the best ways to ensure photographers that their work is safe from being lost, stolen or damaged. Piece of mind, unlimited storage space, and the added value of being able to store large files in a secure area come with online backup for about $4.95 per month. Scheduling a daily backup of your work, to be saved on an external hard drive as well as with a cloud storage provider, can offer you extra security.

On the Go Slideshow

Apple iOS lovers will appreciate Mac’s latest app offering, the Photo Slideshow Director. This easy-to-use app will allow you to create slideshows on your iPhone or iPad for about $2. This app makes jazzing up your slideshow with music a snap. According to Eaton, you can match up the timing of your images with music that you select from your iTunes library, select images in your archive by tapping on them and the image thumbnails can be changed and moved by simply dragging and dropping images. This app also allows you to create fun and attractive effects to transition the images, like fade-ins and distortion that can be viewed in high definition. So, if you’re in a rush and need to create a professional looking presentation in a pinch, this app is one you will want to try.

Build It, Share It

For PC users, there’s the comprehensive and feature-filled Photo Slideshow Builder. As featured on CNet.com, this program helps users to enter digital images and transform them into video quality slideshows. CNet.com offers a free download of the program on their site, which is preferable if you’re working on a shoestring budget and want to create a presentation that is professional, without having to pay too much out of pocket.

Your days of presenting single digital stills will soon be over once you see how impressed your clients are with your creative slideshow. You’ll never want to turn back.

Marketing 101: 3 Crucial Steps You Must Take To Get Started In Marketing

March 21, 2013 by  
Filed under All Posts, Marketing

One of the biggest challenges most people face in this industry is marketing. This is an area where many people either don’t know how to do well, don’t want to do it, or do it piecemeal without an overall plan for their marketing activities. Even if you hire someone to do your marketing, you have to take charge of this process! This is one big mistake I’ve seen a lot of small businesses and entrepreneurs make in every industry, not just video publishing. They got into their business because of an expertise in one area (like a doctor or dentist), the desire to be their own boss or the hopes of making easy money (internet business anyone?), and don’t feel that marketing is what they need to be doing.

Wrong!

One of the most important roles in any small business or entrepreneurship is marketing! While it’s important for the owner to stay involved in marketing throughout the life of the business, it’s especially vital for the new video publisher to personally engage in marketing strategies when the business is starting out.

Why? No one knows your product better than you do! Most likely your budget will not allow hiring a marketing professional or expensive marketing firm to do it for you. Even if you do have that money to invest in a team, it’s still imperative that you understand marketing concepts, strategies and the language of marketing so that you can determine if their marketing efforts are worth what you are paying them.

One client who consulted with us had gone the route of hiring a marketing firm that was supposedly one of the best in the business. When our client’s sales dropped significantly, he became frustrated and turned to us. It only took a few minutes to look at his website and see some glaring marketing errors. The marketing company may have been good but they didn’t know this man’s type of business very well, which was selling products, in this case videos on demand (VOD), online.

With that said, here are 3 important steps to take to get started in marketing:

1) Get knowledgable.

It’s important to become familiar with what marketing is and is not. You have sales, advertising, public relations and marketing, but is there really a difference? Isn’t it all the same type of thing?

There is a difference and when you understand that difference it’s easier to understand what tasks and strategies you need and how it all relates. Good marketing is critical to the success of any business and understanding what it is will help your business get started on the right foot.

2) Get focussed.

There is such a plethora of good information on marketing that it can be overwhelming and you can easily lose focus. Ask a handful of people what you should be doing, and you’ll get many different answers, such as: You MUST get into video marketing! You aren’t doing Pinterest? You HAVE to do that. Are you doing webinars? You need to start doing those NOW!

As Cathy in the comic strip drawn by Cathy Guisewite liked to proclaim, “Aack!!”

To keep the overwhelm at bay, start with learning the basics of good marketing. Get to know key concepts such as sales funnels, copywriting, direct mail, etc. Learn the difference between advertising and direct marketing – they are different! And by all means, start building a prospect list. You can find many great books on marketing basics on Amazon. Also one of the best programs I’ve found that has helped me is Jessica Swanson’s Shoestring Marketing Kit. Best part? It’s free!

It is easy to get tripped up and feel you need to get on board with ALL of the new tools and strategies available today or you’ll be left behind, but the basics of marketing will not change even though tools and strategies will. When you know the basics, you can then make focussed decisions on what tool and strategy will work best for your business.

3) Get a plan.

The essence of marketing is to understand your customers’ needs and develop a plan that meets those needs. It serves as a roadmap when it comes to your marketing strategies. A detailed marketing plan will show you what to do and help you understand why you are doing it. It will keep you on track. It will also help you see the potential marketing and business mistakes that will cost you money, time and future growth potential. When you are equipped with a marketing plan, you will feel more organized, have more confidence and enjoy a clearer vision when it comes to your marketing goals.

When starting out, keep it simple and include:

  • A short description of your product,
  • The marketing advantages and challenges you face,
  • Threats posed by your competitors and any outside forces that will affect your business in the future,
  • A description of your target audiences and markets. The profile should include demographics, including age, gender and any other important characteristics.
  • A list of your marketing goals for the coming year. Make your goals realistic and measurable so that you can easily evaluate your performance.
  • An overview of your marketing strategies and a list of each of the corresponding tactics you’ll do to execute them. Include all the actionable steps you plan to take for advertising, public relations, direct mail, trade shows and special promotions.
  • A schedule of these steps. You could do this on an online calendar but getting a large dry erase calendar you can put on your wall is a good tactic because it is always in your sight, reminding you that you have to stay on track.
  • A brief breakdown of the costs associated with each of your tactics. If you find the tactics you’ve selected are too costly, make revisions before you arrive at a final budget. A simple tool to do this is a spreadsheet like Microsoft Excel or OpenOffice Spreadsheet.

You can adapt this plan as your business grows and your marketing programs evolve. Soon you’ll find it’s a simple tool you can’t afford to be without.

A marketing plan should be fluid and not set in stone. You have to make adjustments as the market changes and as new opportunities arise. Also plan at least six months in advance, a year would be even better. Once you have some experience you’ll be able to look a year out and plan based on previous experience.

Recommended Posts:

Where Can You Find Your Competitors And Why Do You Want To?

Identify Your Target Market Before You Do This!

8 Ways To Make Money Producing Your Own Videos

Goal-Setting the SMART Way

Holiday Email Marketing – Are You Prepared?

 

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