(We’re flying back home today from our Florida trip so I thought I’d share this informative article I found on social media. We credit our Facebook activity with record crowds on this tour. Enjoy!)
by Sean Mize
Social media networks have definitely changed the way we see and use the internet. These sites have made it much easier for us to connect to people from across the globe; they’ve helped us reunite with our schoolmates in primary schools and they help us keep the people we love updated on our lives.
Today, these sites are no longer just for friends who are trying to stay connected and for family members who would like to chat using accessible portals every now and then; they’re also now for internet marketers who are trying to find better ways to reach out to their prospects. As these sites attract millions and millions of people worldwide, they became the best places to advertise any type of product or service.
Social media marketing is a great addition to your internet marketing campaign because it’s relatively easy. You don’t need to learn technical skills to make it work for you. All you need to do is to understand how they operate and figure out how you can take advantage of them. All it takes is to create your account, build and expand your network, and later on, build relationship with your prospects. This is very important when you’re trying to sell them something.
Aside from ease of use, social media marketing is also relatively cost-effective. Unlike when you’re doing PPC or banner advertising, you won’t be billed by any search engines or webmaster each time your prospects click your site or blog’s URL. However, if you’re willing to spend money for your advertising, you can post your ads on these sites and expect an instant boost in your traffic.
Another reason to use this tool is it’s extremely effective. People from across the globe are actually accessing these sites almost every single day. What you need to do is to ensure that they’ll notice you. I suggest that you capture their attention by giving them exactly what they want. Most of them would surely pay attention if you share your in-depth knowledge in your niche or if you offer them with useful information. The key here is earning their trust first before you pitch in any product or service.
Below are some social media marketing tips that I would like you to know before you use this tool in your traffic-generation campaign:
For your blog, ensure that you always update it by posting new useful content every single day. (Note from Kim – I’ve found that you can still do well with only posting once or twice a week.) Make it inspiring and extremely educational that people would want to share it with their friends and family members.
Use your Facebook and Twitter account to befriend your prospects. Pay attention when they ask questions and be willing to extend a helping hand. Also, post something informative and useful on your wall every now and then to convince your prospects that you’re really an expert and authority in your niche.
Create and post enticing, extremely interesting videos on YouTube. Do presentations or give out how-to guides to help your prospects and to showcase your in-depth knowledge in your niche. Ensure that you’ll appear “cool” and accommodating on these videos.