Wednesday, February 14, 2018

Video Testimonial – How Giving One is a Good Marketing Strategy

January 31, 2013 by  
Filed under All Posts, Marketing, Video Marketing

A video testimonial is a great thing to get. But do you give them?

Well, you should even if you are like me.. you’d rather jump out of a perfectly good airplane than give one on-camera. Seriously, the first time I gave a video testimonial, I broke down into a blubbering mess. But I persevered and discovered that not only is it a nice thing to offer to a program, service or product that you find very beneficial, it’s also a great marketing strategy as well.

In this short video I shot at DV Expo, I share with you why it is a good marketing strategy to offer a video testimonial when given the opportunity.

How To Sell Videos From The Stage – Final Thoughts

January 29, 2013 by  
Filed under All Posts, Marketing

Here I am speaking in front of a large audience at the local high school auditorium in Bradenton, Florida

As I shared in my last two posts on how to sell videos from the stage, it can be very lucrative and gratifying. Now that I’ve returned from a 3-week speaking tour doing just that, I have a lot of tips to share on not only what to expect but how to be better prepared.

I have spoken at conferences before and public speaking doesn’t bother me. But I had never done anything this intense, so when I planned it I did it not only to see how much money I could make but also to see if I could put on a great show that people would enjoy and if I was really capable of presenting it at 18 different venues over a span of three weeks. I discovered that I could do it once a day, sometimes even twice in one day, and that it was a subject popular enough to draw large crowds.

Not only was I paid to speak at each event, I was also allowed to sell my products at most of them, which added considerably to my bottom line. I really liked that type of arrangement because the venue was vested in filling the seats and I was also able to make money on product sales. Not every event pays you to speak – deciding if that type of gig is profitable is a topic for another post.

I felt I did many things well. I was very prepared and built my presentation in such a way that I didn’t need notes throughout the 90 minute show. I used Keynote, the Mac equivalent of Powerpoint. It is far superior for using graphics, videos, music, etc. Virtually everything I wanted to say was cued by a slide or video clip so there was no fear of losing my place. It made my presentation a visual feast, “eye candy” if you will.

There was also a lot of things I learned! Here are a few of them:

1) If you are planning on presenting a multi-media show requiring a DLT projector and sound system, don’t assume the projector and sound system the venue provides will: a) work, and b) be adequate. This was a nagging problem throughout my tour.

2) Don’t assume that the person responsible for the audio visual side of things knows what they are doing. In almost every case they didn’t! In many cases I had to fix what the so-called AV technician couldn’t.

3) Think of every possible connection for A/V and bring your own adapters/plug/cables for every situation. Radio Shack and Best Buy became our favorite vendors on the road. Some venues had modern equipment while others had ancient projectors and just plain terrible sound systems.

4) Expect that you, the presenter, will be swamped by people at the end of your talk. You will need an assistant to handle product sales for you.

5) Learn how to deal with people who’ll want to monopolize you. Plan an exit strategy, be nice yet firm and explain to them that you have other people you need to talk to or books you need to sign.

6) If you sell physical products and will be speaking over several days like I was, have a way to restock inventory during your tour. It’s better to have enough products to satisfy immediate sales and have to deal with shipping leftovers back than it is to lose the sale because you ran out of stock. You probably won’t get lost sales back later.

7) Arrive early so you can not only set up and run your program, you can also DO A SOUND CHECK ON KEY PARTS OF YOUR PROGRAM before the doors are open. I tried to get to each of my venues at least an hour and a half early so that I could make sure everything would run smoothly. By allowing time to deal with inevitable problems before people arrive will go a long way to relieving last-minute stress.

8) Keep your audience from coming in while you are setting up. That’s why I like to get there early. People may come up to you while you are setting up and ask you questions, taking valuable time away from your preparations. Also it made me uncomfortable to run through the key parts of my show if people were already in the audience. At my last venue, I skipped the sound check on my video clips because people were allowed to come into the auditorium and sit down. It wasn’t until I was into my presentation that I discovered that the narration was at a level where no one could hear. AUGH! Review tip 7! (Also the AV person didn’t know how to run the sound board. See tip 2.)

9) Make a checklist of what you need and send it to the person who will coordinate the A/V weeks in advance. A friend of mine recommends putting in the contract that if the sound system isn’t adequate, you’ll either not present or you’ll provide it for a fee or rent it and charge it to the venue.

10) Allow enough time between talks to rest and be prepared.

11) Have a complete contact list including cell phone numbers and email addresses for each venue.

12) Know ahead of time if a venue is selling tickets, if they are sold in advance, what the cost is, how many seats are available, how to purchase them, etc. I was just chastised by a woman whose family drove quite a distance to hear me but arrived to find the event sold out. To make it even worse, it was supposed to be a birthday present for one of them. I feel awful about this. Since we help promote my events by letting my mailing list know about them I should also tell them these critical details so this unfortunate type of thing doesn’t happen again.

Finally – I’m going to do this tour again in the fall, probably for 4 weeks. Considering the stress caused by unreliable AV situations I plan to bring along my own public address system and possibly even my own projector as a backup. It is a small price to pay for the confidence that I can put on the show, no matter what.

Since Kim handled the sales table, she has a few tips for that aspect:

1) Make an inventory checklist. It can be a simple spreadsheet that starts off with the amount of stock you have on hand. That way if you are selling a variety of items like we were, you can tell after each event what sold better than others. With that information, you will know if you need to order more of a certain item or if you are able to, sell them at a different price point.

2) The Square, a device that lets you accept credit card payments anywhere with your iPhone, Android or iPad is great! Just plug it into your phone or pad and you can take credit card payments with just a swipe. It was fast and efficient to use this gadget. The device itself is free and you pay approximately the same as you would having a merchant account. You also knew right away if the card was good or not. There are other options available that are similar, among them the Intuit® GoPayment Reader and VT Swipe from PayPal. The downside is that I discovered that although you can send the customer an email receipt, it scrambles the email so you don’t have it for the future thus making it a poor way to build your list.

3) Set your sales table up at the back of the room or right outside the door where people have to walk by coming in and leaving the room. If people have to go to a separate room to buy you will miss sales. This happened at one of the venues where they bought the product from us and were selling it in their gift shop. Even though we had over 200 people at the event and it was the most affluent crowd we had, we sold less than at any other event because of these logistics.

4) Make sure you set up a nice display and have adequate space to spread it out so that many people can see it at once.

5) Have a clear price list. That will save you a lot of questions being thrown at you while your transacting other sales.

6) Invest in a small cart or ask to use one. That is so much better than carrying boxes one at a time. I’d even put this on my checklist of needs that I send the venue in advance.

Recommended Reading:

How To Sell Videos From The Stage – Part 2

How To Sell Videos From The Stage – Part 1

Internet Marketing – Why Go With Social Media Marketing

January 24, 2013 by  
Filed under All Posts, Internet Marketing, Marketing

(We’re flying back home today from our Florida trip so I thought I’d share this informative article I found on social media. We credit our Facebook activity with record crowds on this tour. Enjoy!)

by Sean Mize

Social media networks have definitely changed the way we see and use the internet. These sites have made it much easier for us to connect to people from across the globe; they’ve helped us reunite with our schoolmates in primary schools and they help us keep the people we love updated on our lives.

Today, these sites are no longer just for friends who are trying to stay connected and for family members who would like to chat using accessible portals every now and then; they’re also now for internet marketers who are trying to find better ways to reach out to their prospects. As these sites attract millions and millions of people worldwide, they became the best places to advertise any type of product or service.

Social media marketing is a great addition to your internet marketing campaign because it’s relatively easy. You don’t need to learn technical skills to make it work for you. All you need to do is to understand how they operate and figure out how you can take advantage of them. All it takes is to create your account, build and expand your network, and later on, build relationship with your prospects. This is very important when you’re trying to sell them something.

Aside from ease of use, social media marketing is also relatively cost-effective. Unlike when you’re doing PPC or banner advertising, you won’t be billed by any search engines or webmaster each time your prospects click your site or blog’s URL. However, if you’re willing to spend money for your advertising, you can post your ads on these sites and expect an instant boost in your traffic.

Another reason to use this tool is it’s extremely effective. People from across the globe are actually accessing these sites almost every single day. What you need to do is to ensure that they’ll notice you. I suggest that you capture their attention by giving them exactly what they want. Most of them would surely pay attention if you share your in-depth knowledge in your niche or if you offer them with useful information. The key here is earning their trust first before you pitch in any product or service.

Below are some social media marketing tips that I would like you to know before you use this tool in your traffic-generation campaign:

For your blog, ensure that you always update it by posting new useful content every single day. (Note from Kim – I’ve found that you can still do well with only posting once or twice a week.) Make it inspiring and extremely educational that people would want to share it with their friends and family members.

Use your Facebook and Twitter account to befriend your prospects. Pay attention when they ask questions and be willing to extend a helping hand. Also, post something informative and useful on your wall every now and then to convince your prospects that you’re really an expert and authority in your niche.

Create and post enticing, extremely interesting videos on YouTube. Do presentations or give out how-to guides to help your prospects and to showcase your in-depth knowledge in your niche. Ensure that you’ll appear “cool” and accommodating on these videos.

About author Sean Mize – Sean teaches a unique perspective on growing your online information business using 4 key principles: 1) purpose and mindset 2) expert positioning 3) target market activation and penetration and 4) maximizing sales per buyer.

Sean’s training is specifically geared towards advanced marketers who are already making money online and want to increase their market share through innovative and cutting edge methods.

You can find out more about Sean Mize here: Sean Mize’s Website

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