Tuesday, October 24, 2017

Feedback – How You Get Vital Information For Growing Your Product Line

December 11, 2012 by  
Filed under All Posts, Market Research, Marketing, Research

You know that you want to expand your product line but before you do so, there’s one essential step you need to do…

Listen to your market first. You need to get feedback about what they like and don’t like about your products. Use this information to be planning ahead to make more videos along this same topic.

How do you get feedback? Here are some ideas:

From Your Customers

Start by talking to your existing customers. Talk to them face to face or on the phone. Also send a follow up email with a short survey after each purchase. If they haven’t told you what they thought, you need to ask them! It doesn’t have to be really formal, just a few quick questions will help. There are some good online survey tools, such as SurveyMonkey or Zoomerang that you can use.

What exactly should you ask? Besides what they thought of the video they purchased, how it met their needs, were they satisfied, etc., you also want to find out what more they want. You’re looking for new ideas, common interests and problems. Inc.com has some good tips for writing a customer survey that will get you a great response rate.

Getting people to complete a survey can be tough. One good trick to entice them is to offer a gift. Also you need to be upfront with them as to why you are asking these questions and tell them you need their help so that you can meet their needs better. Let them know that it is with THEIR best interests in mind that you are asking their feedback and advice.

Don’t focus on what you’d like to sell them. Listen carefully to what they say and, from there, identify those product ideas that best match their requirements.

From Your Prospects

Which of your customers bring in the most business? What are their characteristics and interests? It is very likely that other people like them could also benefit from your product/service. Those people are your prospects.

If you have a mailing list of these prospects, by all means use the online tools I mentioned to send surveys to them.

Also thanks to social media, you can take your knowledge of your customers and find out where similar people to them are hanging out and what they think and want. You can do this by asking questions on forums, on Facebook, Twitter and other social media platforms. You can also post surveys on Facebook. With an online polling creator such as the one by SurveyMonkey, you can create an online poll by using an online polling creator and post a quick question to anyone you want — website visitors, blog readers, Facebook fans, Twitter followers or anyone else on the web.

Note: While it is really important to listen to what people say, don’t go 100% by their answers. Some people will tell you what they think you want to hear but would not actually be buyers. You will still need to do more research in other areas before you invest a lot of time and money into another video product.

Recommended Reading:

Shoot To Sell: Make Money Producing Special Interest Videos – Chapters 3 and 4 are dedicated to choosing and researching a topic  to increase your chances for success.

Inc.com

Key To Success? Expand Your Product Offerings

8 Ways To Make Money Producing Your Own Videos

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