How To Use Social Media: 7 Essential Things You Must Be Doing On Facebook Now
Are you trying to figure out how to use social media more effectively in your business? Over the next several weeks, let’s look at the top social networks and some elements of them marketers should consider in a social marketing strategy.
Since Facebook has been in the news a lot lately, let’s start with them. Here are 7 essential points you should be considering:
Engage vs market
Engagement posts are more likely going to be shared, liked and commented on. Those are posts that ask questions or encourage responses rather than just marketing yourself or your product. These are more likely to get those sought-after shares, “likes” and comments.
Encourage shares, likes and comments
Shares, “likes” and comments are important because the more people share, “like” and comment, the more a page is seen as relevant by Facebook. Just like a search engine uses data and algorithms to decide how they will rank your websites, Facebook does the same in determining which posts are relevant and how visible they are to a given marketer’s fans.
And what type of posts are best? Statistics have shown that it is the ones with photographs and video that get the most shares, comments and “likes.”
Keep it short
It is also important to keep your posts short. The magic number seems to fall somewhere between 90 to 160 characters.
Don’t forget to provide your links in a clickable format (adding the http:// before your URL) with posts where you reference websites. People look for these.
Remember to link to branded Facebook pages (business page) and applications (photos, videos, events, etc.) also. Facebook wants your fans to stay within its “walls” and will reward you for that with higher visibility.
Timing is important
Sending messages out at the right time is important in Facebook as well. Although you can find statistics on when most people are in Facebook, the best thing to do is to test different times of day for posting messages to your targeted audience.
Test and measure
Although you may love using Facebook, you need to measure it time and again. Make sure you look at your Facebook page Insights area so that you will actually know how this social media site is contributing to your marketing efforts.
Next week, we’ll be looking at Twitter as we continue to figure out how to use social media in our marketing strategy.
Have you found a tip or trick your market responds to? Please comment below.
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