Monday, December 11, 2017

Teleprompter On The Go? Look No Further Than Your iPhone!

Teleprompters are a great way to deliver a lot of information on-camera, keep you on track and make your shooting more efficient. And now, with the ability to use your iPhone and iPad, you can have a teleprompter anywhere you go!

When I was at the NAB Show, I was able to get a good look at one of the best teleprompters for the iPhone and iPad, ProPrompter. To be honest, until that day, I had never seen one in action and I was impressed. I also discovered there are other good reasons to consider using your iPhone, with the downloadable teleprompter app, besides the fact that you can take it anywhere.

I shot this short video on the exhibition floor and show you:

  • how the ProPrompter works, and
  • why it is better than a larger teleprompter for delivering your lines more naturally.

(If for some reason you weren’t able to watch this video on this page, click here to watch it on YouTube.)

Isn’t that a cool set-up? Although we like our ZaPrompt Telmax OS-15 and use it extensively, this ProPrompter teleprompter is definitely on our “must have” list. In our next post, you’ll meet Peter White of ProPrompter, who goes into much more detail about his products and the gadgets they have available to truly make this a versatile piece of equipment.

How To Use Social Media: 3 Ways To Successfully Market On Twitter

May 29, 2012 by  
Filed under All Posts, Internet Marketing, Marketing

In discussions I’ve had regarding social media, when the conversation turns to Twitter, many marketer friends categorically dismiss this channel and say that it doesn’t work for them at all and is a waste of time. When I dig further, I usually find that they really haven’t understood it or used it as effectively as they could. In many ways, I think that it’s a matter of the 140 character limit and not knowing how to find their market and engage with them that trips them up.

Twitter is a great social media network suited to both consumer and B-to-B brands. It can be used very successfully for customer service, marketing, engagement, branding and combinations of all of the above.

Over 100 million people use Twitter and with over half of those people logging in every day, that’s a big potential reach you’re missing out on if you don’t take the time to check Twitter out. And there are so many tools that help you automate it.

Here are 3 ways you can leverage the power of Twitter:

Have a strategy

Before you engage in any social media channel, you need to have a strategy determined first. But with Twitter, it seems more important. Will you be using it for marketing, customer service or branding? It is okay to have more than one Twitter account (one for customer service, marketing, education, etc.) and doing so will help make sure messages are relevant for each account.

Be ready to respond

This means monitoring each account you set up and responding quickly to people who engage with you or send you direct messages. More and more people are looking to Twitter to circumvent slower acting support desks to get immediate answers. For example, every time our web host goes down for a significant time, I’m on Twitter to find out if there’s a problem or is my case an isolated event.

Engage in the channel

I can’t stress engagement enough. I see so many marketers just blast out their marketing message on the Twitter stream and then get disappointed that they don’t see the traffic back to their site or opt-ins or sales. As I talked earlier about engaging on Facebook, you have to build relationships to really see your marketing efforts pay off. Otherwise it’s like you’re that street corner paperboy hawking papers as the crowd rushes by.

Find out what your market is tweeting about and join the conversation. As in Facebook, ask questions, use Hashtags (more on that next week), conduct surveys and do it consistently and often.

As you learn how to use social media more effectively, you’ll want to take advantage of all the tools that have been developed to make it easier and more manageable.

Our two favorites are HootSuite and SocialOomph. Next week I’ll continue with how I use these tools to only spend a short time each day marketing my business on Twitter. I’ll also share with you some tricks and tips to get quality engagement and more success for your efforts.

Related posts:

How To Use Social Media: Want To Get Found? Get On Google+

How To Use Social Media: 5 Tips To Optimize Your Time On LinkedIn

How To Use Social Media: 7 Essential Things You Must Be Doing On Facebook Now

How To Use Social Media: 7 Essential Things You Must Be Doing On Facebook Now

May 24, 2012 by  
Filed under All Posts, Internet Marketing, Marketing

Are you trying to figure out how to use social media more effectively in your business? Over the next several weeks, let’s look at the top social networks and some elements of them marketers should consider in a social marketing strategy.

Since Facebook has been in the news a lot lately, let’s start with them. Here are 7 essential points you should be considering:

Engage vs market

Engagement posts are more likely going to be shared, liked and commented on. Those are posts that ask questions or encourage responses rather than just marketing yourself or your product. These are more likely to get those sought-after shares, “likes” and comments.

Encourage shares, likes and comments

Shares, “likes” and comments are important because the more people share, “like” and comment, the more a page is seen as relevant by Facebook. Just like a search engine uses data and algorithms to decide how they will rank your websites, Facebook does the same in determining which posts are relevant and how visible they are to a given marketer’s fans.

And what type of posts are best? Statistics have shown that it is the ones with photographs and video that get the most shares, comments and “likes.”

Keep it short 

It is also important to keep your posts short. The magic number seems to fall somewhere between 90 to 160 characters.

Provide links

Don’t forget to provide your links in a clickable format (adding the http:// before your URL) with posts where you reference websites. People look for these.

Leverage Facebook

Remember to link to branded Facebook pages (business page) and applications (photos, videos, events, etc.) also. Facebook wants your fans to stay within its “walls” and will reward you for that with higher visibility.

Timing is important

Sending messages out at the right time is important in Facebook as well. Although you can find statistics on when most people are in Facebook, the best thing to do is to test different times of day for posting messages to your targeted audience.

Test and measure

Although you may love using Facebook, you need to measure it time and again. Make sure you look at your Facebook page Insights area so that you will actually know how this social media site is contributing to your marketing efforts.

Next week, we’ll be looking at Twitter as we continue to figure out how to use social media in our marketing strategy.

Have you found a tip or trick your market responds to? Please comment below.

Related posts:

How To Use Social Media: Want To Get Found? Get On Google+

How To Use Social Media: 5 Tips To Optimize Your Time On LinkedIn

How To Use Social Media: 3 Ways To Successfully Market On Twitter

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