NAB Show 2012 Review – Some Video Trends Revealed
The NAB Show 2012 brought over 90,000 people from all over the globe to Las Vegas last week, as NAB president and CEO Gordon Smith stated in his keynote address, “celebrating technology, connectivity and the remarkable media marketplace on display.”
Over the next few months, we’ll share with you what we discovered in our forays around the exhibit floor.
Here are just a couple of trends we saw last week:
1) There is a huge content shift to streaming and mobile delivery, as Gordon Smith says, “to viewers on the go.”
Broadcasting is evolving onto new platforms – onto tablets, laptops, game consoles and mobile devices. Cable viewership is down, online video is getting hotter and hotter and the tools are evolving to meet this change.
For example, JVC introduced a professional camera, the JVC GY-HM600 ProHD, that records multiple streams – one for broadcast and one for web delivery.
The new GoPro HD Hero2 will be compatible with the optional Wi-Fi BacPac™ and Wi-Fi Remote™, which will allow you to control up to 50 cameras with the remote and stream videos and photos to the web. When paired with the Wi-Fi BacPac, the HD HERO2 also supports live preview, viewable from your smartphone or tablet via the GoPro App. Think about that. You can have multiple cameras on a set or along a route, control them remotely and stream the image to your cell phone. This is a game changer, especially for extreme sports and action videos.
In a few months Livestream will be introducing a box the size of a cell phone that will stream your video to the web. The retail price is $499. The days of complicated equipment to live stream an event are over. Everything is about streaming to the web and delivering to mobile devices like smartphones and tablets. Folks, the world has changed.
2) DSLRs are still hot and the tools and technologies to shoot quality programming with them has exploded. More people are doing high end stuff on low budgets. There were more vendors than ever producing clever accessories for shooting high end video and movies with digital SLRs.
3) At the same time, we saw more people shooting video with their iPads and iPhones, and gear to help them do that professionally has grown.
4) We’ve been singing the praises of teleprompters for a couple of years and apparently, we weren’t off base. There were more vendors selling teleprompters at more competitive prices. What is exciting is the number of teleprompters that work with iPads and even iPhones so that you can have a lightweight, portable teleprompter anywhere without the need for AC power.
On another note, we saw several vendors selling remote control helicopters to shoot aerial footage with small cameras like GoPros, DSLRs and even the mighty RED camera. This allows you to get amazing aerial footage and just looks like a ton of fun. They aren’t cheap, but that doesn’t stop me from wanting one.
So you see there are many changes and exciting new products to tell you about. Stay tuned.