Thursday, January 18, 2018

Networking For Profit And Fun

February 23, 2012 by  
Filed under All Posts, Business Practices, Marketing

Networking is the foundation of our culture. Be it a network of moms in the same town sharing their babysitting resources and child raising tips to our founding fathers who wrote our constitution, it is basically a supportive system of sharing information and services among individuals and groups who have a common interest. Networks are what enable us to make the world we live in better.

It’s the same with a business network, which is essentially a type of social network whose reason for existing is business activity as its goal – the establishment of a mutually beneficial relationship between members. As we’ve shared so often in our posts, we feel it is an essential business tool.

The beauty of social media and the internet is that you now can build and join in networks of like minded business people all over the globe. You don’t have to rely on standard shake-hands-and-exchange-your-business-card “opportunities”; you can join a Facebook group. We just joined a network of 6 like-minded entrepreneurs from Belgium, London, California and Ireland and we meet once a week over a call. I couldn’t have imagined such a group when I started going to professional networking meetings fresh out of college on my quest for finding a job!

However, nothing does take the place of face-to-face interaction. Most of the people in our new Mastermind group we met on the Mike Filsaime Marketers Cruise. For us, that cruise has been a wonderful place where we’ve learned leading edge marketing strategies, met potential partners and formed true friendships outside of the business world.

The next big networking event for us is NAB Show 2012 where we’ll not only be exposed to the latest gear and technology in the video and audio world, but we’ll be connecting and forging relationships with fellow videographers and filmmakers. We’re especially excited to connect again with our friend, Thomas Roberts and with Den Lennie who we’ll be interviewing for inclusion in our book, Shoot To Sell: Make Money Producing Special Interest Videos.

Whether it’s a conference, trade show or business meeting, you really must get out and connect and learn from others in your industry. If you are interested in attending NAB (which we highly recommend even if you’re a video novice!), you can use code SM08 (letter S, letter M, number zero, number 8) for free exhibits-only access at their site, You can also get  $100 off the SMART Pass, Conference Flex Pass and Post|Production World (no certification) with code SM09 (letter S, letter M, number zero, number 9). We hope to see you at NAB.


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