Tuesday, January 23, 2018

Our First Mastermind Event Of The Year! Marketers Cruise 2012 Takeaways

January 30, 2012 by  
Filed under All Posts, Internet Marketing, Marketing

Last week we returned from Mike Filsaime’s 2012 Marketers Cruise, our 3rd time on this incredible networking vacation tour of the Caribbean. Even more so than last year, it is proving to be a springboard to get our business really growing. I’ve been spending the last couple of days going over my notes and checking out all the really cool resources that were given out. I’ll be sharing many with you. It’s really worth the price of the cruise just to get access to the resources and outright gifts that people share so freely.

Two days before the cruise I went to my VIP mastermind group meeting in Fort Lauderdale and I really feel much more on track. The group leader spent a good deal of time showing us in great detail how to effectively use GoToWebinar. This webinar software is commonly used but often poorly utilized. I have lots of notes about how to use it effectively. Webinars and automated webinars were the hot topic on the cruise, too.  I also got a good dose of “medicine” about what my business is really all about.

Pre Cruise Party at the Sheraton Hotel on the beach in Fort Lauderdale

Sometimes we can’t see the forest for the trees and in many ways I am like that. This “hotseat” session expanded my horizons. I have a a clearer vision now of where I’m headed. If you get the opportunity to get feedback from a high level mastermind group, by all means, take it. Kim stayed at the hotel to work on our upcoming book, Shoot To Sell, while I was at the mastermind meeting. I caught her on Thursday evening, getting the party started early and already connecting with fellow cruisers, Sharon Worsley, Sonia Ricotti, Elaine Grimaldi Allen, Paul Gunter and Andrew Shorten around the pool bar. (Did I mention that we love Fort Lauderdale?)

Cozumel beach party…watch out for those Pink Passion drinks!

This year’s cruise was even better than last. Our ports of call were Cozumel, Mexico where we had a wonderful beach party, then on to Costa Rica and zip lining through the rain forest. Our last stop was Colon, Panama, the eastern opening of the Panama Canal. All were tons of fun, along with the sea days. I cannot overemphasize how inspiring this cruise is. I highly recommend that you give it serious consideration if you want to get ahead in the internet marketing business, no matter what your product or service is. You get dinner table access to the top entrepreneurs in the business.

Joe Kasper, Dave and Max Sheahan lead us in exercise aboard the Carnival Freedom

We reconnected with old friends, Kay Kinder and Dave FrancisLasse Rouhiainen, David Cavanagh, Dereck Celis, Gary Byrne, Flora Li (check out her fun iPhone app, Fashion Buzz), Katie Joy (The Global Butterfly), Rex Richard, Bonnie Terry, Brian Ridgway and many other friends from all over the world. We heard all of the exciting things happening with them and their businesses. Our partner, Dave Sheahan, was there with his family and we enjoyed spending fun times with them and health coach and fellow cruiser, Dr. Joe Kasper. (Yes, we do think exercising is fun!) Lasse is carving quite a name for himself in Europe as the social media expert and David Cavanagh has been on me to head to Thailand to help him with his next workshop in March. David is a brilliant internet marketing teacher. Unfortunately, with our book due to the publisher in April I just don’t think I can do it. Maybe next time, David?

Among the new friends we met were Kasia NelapaMike Hardesty, Tom BealDavid Finsterle-Gawain and his partner, Irina Kossovskaia who won the Heart of Gold award for being the most generous and giving marketers on board. Throughout this year, we will feature many of these people and what they do. We find it very interesting – and inspiring – how many different niches and ways these internet marketers run their businesses. We feel you’ll be inspired by their strategies too.

With 5 mastermind sessions, more networking events than we could attend (after all we were celebrating our anniversary and needed some couple time ;-), networking dinners every night and special shore excursions, we couldn’t avoid making great friends and business connections and learning things that will transform our business! I just don’t know where you could find an event where you get so much fun and connections for such a bargain price. I doubt it exists. Mike Filsaime, Lou Edwards and Donna Fox put together the greatest marketing/networking/vacation event on the planet!

There was so much great stuff we got out of this cruise; here are the top 5 takeaways for us this year:

1) Lots of internet marketers are now using their knowledge and skill to help their local businesses establish a web presence, get new business and grow in this tough economy. This is still a largely untapped market and if you have internet development and marketing skills, including video production, I’m convinced that serious money can be made while helping your local economy. Many small businesses have not adopted internet technology as a marketing tool and they need to.

2) Mobile marketing is now a white-hot topic. Smart phones and tablets are quickly becoming the mechanism that people use to search the internet and if you market online you have to go mobile. This is something we’ll be researching and reporting on more in the coming months.

3) Live events are out; automated webinars are in. These are perfect vehicles to take what you know, turn it into a multimedia product (webinars are in a sense, videos) and then deliver it 24/7 without much work… another way to “shoot it once, sell it for years.” It is getting harder to fill seats with qualified people at live events. I’ve been involved with several of them this year and can say this from experience.

4) Smartphone videos are all the rage and they do a pretty good job; however, even though the tools are getting cheaper and better it is the ability to use them well that will set you apart. I found it amusing to see so many otherwise savvy internet marketers shooting video sideways with their cell phones, or shooting interviews and testimonial videos in the wind. Keep polishing your video production skills and you’ll be ahead of the pack.

5) Networking is an essential business tool. It is especially effective if done in a fun environment like this cruise where you not only meet potential partners but bond with them and form true friendships outside of the business world. I met my best and most important business partner to date on last year’s cruise. You really must get out and learn from others in this fast changing technology, whether that’s a conference, trade show or business cruise. (Next one we’ll be attending? NAB Show 2012!)

After last year’s cruise we came back to a year that saw our passive income almost double. This year we’re aiming for that to happen again. Yes, that sounds incredibly ambitious but after talking with some of the top minds in the internet world who openly gave their expertise, we believe such growth is possible with determination. We’re going to give it our best shot. We just have to keep sharpening the axe and working on that focus thing. And we do not intend to do it at the expense of having a life. My goal is to keep work fun so that even when I’m working I don’t feel like it’s a job.

I hope some of this is useful to you. Things like this cruise experience are an inspiration to me. They get my imagination going and renew my enthusiasm and energy. I love to see people working passionately at something they love and making great money doing so.  I hope this is the case for you. If not, it is my sincere wish that we can in some way inspire and assist you in moving in the direction of greater success and happiness.


The amazing annual Internet Marketers Cruise 2013 – where you’ll set sail with the greatest minds in internet marketing! Sharpen your skills, rev up your enthusiasm and have fun on a fabulous cruise with fellow entrepreneurs.


Google+ Business Pages – 6 Things You Need To Know

January 26, 2012 by  
Filed under All Posts, Marketing

(We’re on our annual Mike Filsaime Marketers Cruise and Florida vacation so we’ll be sharing some articles from others. This one caught my eye because this is one of the latest social media sites that I think will have a huge impact for marketing. Once we get back, I’m going to tackle setting up my page and this article from Peter Garian is a good start. -Kim)

Google+, the newest social networking site, has recently released a feature that allows businesses, bands or anyone to create a Google+ business page. A business page is similar to a Facebook business page in the sense that its purpose is to create a social presence for a particular brand, whatever that brand may be. However instead of getting “likes” and fans for your page, you get followers and the newly coveted +1 button. There are a lot of benefits to creating a Google+ page for your business. Google seems to be integrating Google+ into everything: apps, search results, even advertisements. It will become very important for businesses and brands who have an audience or who want to create an audience to get started with Google+.

Outlined below are six things to know about Google+ Pages. Be sure to get started with your Google+ page and start growing your Google+ network.

Six things to know about Google+ Pages:

1. Pages can’t add individual people to their Circles unless the page is added by that person first, or unless the page gets “mentioned.” Circles refer to the individual groups in which people classify who they know. Different Circles could be friends, co-workers, college classmates etc. And unless your page is added to someone’s Circle first, you cannot add that person to your page’s Circle.

2. Pages, unlike personal profiles, can be created for various different entities such as a business, a band, or a charity. Personal profiles are specifically for individual people only. A Google+ page is important because you will now be able to showcase your business within the Google+ platform, without violating the terms of the social network.

3. By default, the privacy settings on your page are set so that it is available to view by anyone. These settings can be adjusted, but just be aware that when you first launch your Google+ page, it will be viewable to the public.

4. If you follow a page, and it follows you back (see Item 1), but then you decide to unfollow that page, automatically the page will unfollow you too. So, to stop a page from following you or adding you to their circle, simply unfollow it and Google will automatically ensure you are off their list too.

5. All Google pages include the plus one (+1) button. Just as you can “like” a page in Facebook, you can “plus one” a Google+ page. This is great because it will allow people to share your page and your content over the Google+ network. Also, it’s believed that getting a number of +1’s on your page could influence search rank.

6. For local pages, there are certain fields included in the page information that determine the actual location of the business or entity featured, which helps people to find the business’ location.

Because Google+ is being integrated into everything, it’s important to start getting your business on the newest social network now. You will see benefits down the road as its popularity grows.

Social Networkz is a social media marketing company specializing in helping small businesses get started using social media marketing. More information can be found at SocialNetworkz.com.

Article Source: EzineArticles.com

Screenr for Screen Capture Video – One Social Media Tool You’ll Want To Check Out

January 24, 2012 by  
Filed under All Posts, Marketing

(We’re still on our annual Mike Filsaime Marketers Cruise and Florida vacation. Here’s an article from Maritza Parra I found when I was doing some research on free screen capture software. For short videos, this software looks pretty good to me. -Kim)

Social Media Marketing is becoming such a way of life for many entrepreneurs that you can hardly keep up with all the new resources. So in an effort to help you keep up, here is a new feature” the “Shiny Social Media Object of the Month.”

Social Media Meets Screen Capture Video

Screen capture software allows you to either take a picture or video of what is on your computer screen. Screenr.com by The Articulate Network advertises itself as “Instant screencasts for Twitter.” It is that and much more.

For years we have used and recommended various screen capture software. Camtasia is one of our most used resources. It’s expensive at $299. CamStudio is an open source download that does screen capture. Screenr combines the power of screen capture with a one click feature to tweet your videos to Twitter. Turn it on, hit record, show something on your screen and talk about it, type a few words about your video, hit “Tweet it!” and you are in business. Screenr works on PC and Mac. The videos play everywhere on the web, including iPhones. There’s a one click feature that sends the video to YouTube too. And best of all, it’s free!

What this means for the consumer

Screenr.com puts quality screen capture video within reach for any budget. Did we mention it’s free? It’s most brilliant move is to combine with Twitter in a one click tweet. Copy and paste for Facebook updates or use the “Selective Tweets” app. You can send friends and family quick videos of your life and adventures. We are using it to show friends and family a few photos from our recent wedding. You can use it to show Mom how to Tweet. Show dad how to use his mp3 player. Kids with traveling or military parents can use it to share photos and experiences.

What this means for the small business owner

Screenr ramps up the marketing power of Twitter for the small business owner. How about a quick video of what your self-care offerings for a salon?

  • A review of your eclectic menu for a restaurant?
  • A quick tutorial on how to do something that leads a prospect to your store for the rest of the story.
  • Sneak preview of an upcoming sale.
  • A “Consumers guide to…” video (with your website highlighted as a resource)

We recommend you get your account at Screenr.com today and give it a try.

And to learn much more about how to leverage Social Media Marketing for more prospects and profits in your business, you are invited to visit MassiveTrafficandLeads.com

From Maritza Parra and the Social Marketing Blueprint.

Article Source: EzineArticles.com

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