Monday, March 27, 2017

Find Domains For Your Online Business: 3 Steps To Get You Started

If you’ve been around the internet for a while, you’ve undoubtedly heard or seen the word “domain name.” It is another word for Universal Resource Locater (URL) – otherwise known as your web address.

If you don’t have a domain name yet for the site where you’ll be selling your videos you need to get one, and the sooner the better. The good news is that you can usually pick them up at a great price. They can be found starting at $7.99/year. (If they don’t list it at that price, go to a coupon site like FatWallet.com and you’ll probably find a coupon code to use.)

It’s a low price to pay for one of the best pieces of real estate out there.

Your domain name can do many things for you from branding you and your products to helping your Search Engine Optimization (SEO). Your effort should be put into deciding on a good one. You need to find domains that will work best for you. You not only want one that is recognized by the search engines, you’ll also want it to be easy to remember and spell and you want it to represent your video well. That’s no small task.

There are different types of domain names to consider using. You can use your name, your business name, or your product name. You can choose something that is short and catchy or long and keyword-filled. Which type of domain name you use depends on what type of website you’re building, i.e., to promote yourself, a business or a specific product and also how you plan to attract visitors to your site.

Here is a step-by-step procedure to help you get started:

Step One:  Do Your Research.

Research keywords that describe your product, service or website, along with your competition. Spend some time finding out what people search for when they’re looking for your information, or similar videos, products or services. This is worth the time it will take.

Tip: A URL with an .com extension is still the best choice in the U.S. It not only is the easiest for visitors and prospects to remember and offers you more credibility, if your prospects are looking for you based on your URL, they’ll most likely type in .com over any other extension.

If you find domains available with your keywords and that have the .com extension, you need to grab yours soon because many of them have already been taken. There are firms and individuals that think of and purchase URLs with the intention to re-sell them at high profits. The competition is fierce so get started now.

Step Two:  Brainstorm.

Get creative. Think outside of the box. Look a little further into all your research to learn what other keywords may also suit your business. These words may have less competition yet still send you loads of traffic and may be a better fit for you than the more obvious keywords with higher competition.


Sale! .Com domains just $7.49 from GoDaddy.com
Step Three:  Register your domain name.

As soon as you’ve narrowed your list down to your top five to ten favorite domain names, it’s time to go to a domain registration website and purchase your domain. You’ll need your credit card. Start with your first choice and see if it’s available.

TIP – You can often buy the related .info domain name for as little as an additional 49¢ when purchasing the .com URL. Do it. You don’t want a competitor buying up the .info or even the .net or .org variation of your URL and the additional cost is insignificant.

So where do you purchase (register) your domain name? You can almost always purchase it through your website host or through a basic domain registration site, called a registrar.

Although it’s easy to find a registrar online since there are thousands of them, make sure you’re going with a reputable company. One of the top companies, and the one we use, is GoDaddy.com. We have registered about 100 URLs with them, spending on average $8-10/year on each. Don’t over spend a ton to register your domain name. You can pay $20-$25 at some places or as little as $5.99 at others, so shop around.

TIP – Some registrars will give you free basic web hosting and email when you purchase a URL through them. If you are on a very tight budget this may work well for you although there are reasons not to do this, which is the topic of another article.

Although it will take some time to find domains that will not only be search engine friendly but user friendly as well, it is well worth the effort in the long run.

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Comments

2 Responses to “Find Domains For Your Online Business: 3 Steps To Get You Started”
  1. Joe says:

    Recently found a web site http://www.bustaname.com where you can do different scenarios on what web site names might be available. Has helped quite a bit.

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