Website Images: 7 Reasons You Want To Include Photos On Your Site
Think your website images play second fiddle to video? Although videos have become important elements in your websites, don’t let the glamor of videos blind you to the enduring power of great photographs and well written captions.
Here are 7 reasons you want to include photos in your websites:
1) A dull, drab site is not very enticing.
You’ll want to include images that will capture your visitors’ interest, illustrate your services, products and message and arouse them to take action: i.e., opting in to your list, buying your product, shopping at your store, etc. We’ve all become accustomed to visually stimulating websites, so you have to strive for visual excellence.
2) Video is a powerful tool but sometimes your visitor doesn’t have the time to watch it.
What I love about photographs is that a good one can tell a story in one shot. With a two sentence caption, it tells a story that can be consumed in la few seconds. Right after I roughed out this post, I had a comment come in on this photograph I had posted in Facebook.
“I love the fact…you love photography, like I do and in addition to that you are creative with the posts that accompany your photos.”
3) When you do include captions, you can put your tags and keywords in there as well for more SEO juice.
4) Another wonderful thing about photographs, images and illustrations on the web is that they are easy to use and don’t take up much bandwidth.
They also don’t need to go through any special compression to be put on your site like video does. You have no browser viewing issues with photos like you do with video, i.e., iPhones and iPads can’t view Flash files.
5) Additionally, showcasing photos that capture you and your business in the best light goes along way toward establishing your brand.
6) Google knows people like to look at images and will reward you with a higher page rank for providing this kind of content.
Although their computers don’t read pixels, they do read the image title so make sure you include your keywords and tags in the name of your images. I am surprised at how many people overlook this one simple Google-friendly way of getting more keywords onto their site.
7) Photographs are a great way to deliver links, which Google likes.
Add valid links to your photos whenever you can. Most people are used to images taking them places and will expect your image to link to more information. If they click and just your image opens up, they may get confused and frustrated. If you aren’t going to link this photo anywhere within your site or another site, make sure your image won’t be clickable to avoid a possible visitor frustration.
Have you come across some great use of images on a website you’d like to share? Or do you have a clever, enticing way you have included photographs on yours? Leave your comment below!
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