Your Press Release – The Power Of A Good Photograph
I just returned from our Key West meeting of my VIP Mastermind Group, where Kim and I gave a presentation on effectively using photography and video in your marketing.
Like I shared in some earlier posts I wrote in March, photography is still very important…especially for branding and public relations. I feel that there is so much emphasis on the need for video on websites that people overlook the power of good still images. Add a well written caption and a photo tells a story in a flat second.
I’m not saying video isn’t important, it is, but always be on the lookout for good still photos to support your messages and add to your press releases.
One of the first steps to getting that PR is the press release and with the advent of the internet and web video, you can send out press releases digitally. While you can now send out videos with electronic press kits, newspapers and magazines can only print photographs so make sure you include good quality images with them.
They should be the best you can do, remember this is how the world and your market will see you and your company so you’ll want to them to show your business in a good light.
Make sure they are well exposed and well lit. Also make it easy for the editor by giving them a nice range of different photos to choose from but only include your best. Be sure to write a descriptive caption, naming all the people in the photo if possible, and give the photographer credit. Editors will want these details and it will give your photos a better chance of being used.
The photographs for your press kit that will be printed need to be a higher resolution than the ones you use for the web. Typically you should save them at 300 DPI in CMYK mode in a .jpg, .eps or .pdf format.
I’m writing this on July 4th, and am now heading out the door to shoot some video and photography of parades, flags, family celebrations… and later today, fireworks.
I’ll be experimenting with my new GoPro super wide angle, HD camera. The cool thing about this little miracle is that it is designed to shoot photos and video – which of course I’ll both use in my future press releases.
Enjoy these beautiful summer days!
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