Press Release Photos – 3 Tips To Getting Your Story Picked Up
A press release kit should also include great photos. Last week I talked a bit about the power and importance of adding photographs in your press releases. I advised that you want them to be well exposed and saved at a high resolution. While those are important considerations, what your images also need to be is powerful.
So beyond a nicely done head shot, what should you include in a PR photo that a magazine, newspaper or website will want to run?
A good photograph:
1) Needs to engage readers.
You want to have photographs that will stop the reader as they flip through the pages and grab their attention. Think about how you read the paper or engage in blog posts? The first thing to catch your eye is the image.
A good caption is also important. You want to include these with the photos you send; it make the editor’s job easier. When you do that, it increases the chances that your story will run.
2) Needs to elicit emotion.
One of the best ways to engage people is through emotion, and powerful photographs do just that. Remember, you are giving them a story not an ad. Great photographs and images enhance and add to stories.
You want your images to have impact. Here’s a tip on how to add impact: move in close to your subject. Far away shots of people just don’t have the impact of a close-up. Try different angles and be aware of how light and shadows are playing on your subject. Use these as a painter uses color and shade in a painting. It is said that the “eyes are the window to the soul.” Pay attention to your subject’s eyes and try to use them to show emotion.
Every picture tells a story. For example, want to get a story published about your fishing DVD? Include photographs of people fishing and showing off their catch. Make your viewers feel they are right there. Or are you wanting exposure for your coaching seminars? Photograph the excitement of your participants and include those. Make sure you have them sign model releases.
3) Needs to be clear and descriptive.
The photograph also has to relate to your story and show clearly what message you want to get across. Although close-ups of adorable puppies will most likely illicit oohs and aahs and catch people’s attention (I mean, who doesn’t enjoy looking a cute pictures of puppies and kitties?), if you’re promoting a video on fishing lures or an educational film on farmers in the midwest, they don’t relate to that topic and won’t do you any good. However, they’d be perfect if you’re selling a video on house training your puppy!
First and foremost, be creative with the photographs you submit with your press release.
Don’t shoot people like mug shots. Turn them to the side or even have them looking back at you. Look for interesting backgrounds. Look at them from the perspective of an editor and reader, what would capture your eye?
Photos added to press releases should add to the story and be eye candy, so try to make them fun, interesting and informative for your readers. They’ll get more out of them and you’ll have more fun taking them.
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