Social Media: 5 Reasons To Get On Board NOW!
This was one more observation I made while on the Internet Marketer’s Cruise last month.
Here is what I took away:
Social media is evolving so fast that even savvy internet marketers find it overwhelming.
Many successful marketers we met on the cruise who literally cut their teeth on the internet, find the world of social media still so new they don’t know how or if they should get on board. However, there was a realization that if you don’t get on board you could be missing the vast reach and potential to connect with your customer base through social media because…
… It’s an expectation now that a business is engaged in social media.
Okay, you get the message, but you don’t want to spend every waking moment updating your umpteen profiles and alerting potential prospects to your every minor action or accomplishment in your business. While posting 20 times a day is optional, maintaining an online footprint isn’t.
Consider that Facebook has become the interface of choice for millions of young people who use it as their email server. With 500 million people and growing checking into Facebook every day, why would you not want to be in the game? The good news is that there are ways to be engaged without having it consume all of your time because…
There are many great tools to automate the whole social media process.
Services like TweetDeck, Hootsuite and Ping.fm make your job of connecting with your friends and followers easier and more effective. From Fan pages to Facebook groups, Twitter lists and grouping functions, you can see at a glance what your customers are talking about and engage with them. You can even track your competitors.
One of our favorite tools is SocialOomph which allows you to load up several posts at one time and publish them in the future. With their premium service, you can even have all of your posts repeat again and again each month so that your message is always in front of your followers.
Feeling overwhelmed by all of this? There’s a whole new career industry of virtual assistants who will take on your social media tasks. If you go that route, however, it is still important that you show up personally to join the conversation for a few minutes every day. Even gurus need to get on as themselves and participate once in a while to maintain authenticity and to stay connected with what people are talking about.
The world has never seen such an effective communication tool.
One need only to see what happened in February, 2011 in Egypt to know this is truly a game changer in the way we get information and bring together people – for a special event or to topple a country’s tyrannical regime! No doubt about it, Facebook and Twitter are changing the way people communicate and relate to one another.
It’s a powerful tool to build relationships.
Consistently posting to your news feed is important, but there are many more ways to organize and connect with niches of people. Take for example the Facebook private group Lou Edwards of Little Shop Of Cruises started a few months before our Internet Marketers Cruise.
This private group is only open to those who had booked the cruise in 2011 and those who have taken the cruise in years past. It allowed us to all meet online months ahead of the cruise and get to know one another without irrelevant posts from people outside the group. Many of the members took the opportunity to network and introduce themselves so that by the time we actually gathered for the cruise, we were already friends, and here it is months past the cruise and we stay in contact daily, offering advice and encouragement, and sharing our accomplishments. In many ways these private Facebook groups function like forums, but are easier to use and are more immediate. They certainly can bring people together.
Need more reasons to get involved in social media?
Even my 80-year old mother has a Facebook account and we stay in touch that way more than through email or the telephone. I’ve connected with distant relatives whom I’ve never met in person and friends from high school. Facebook is astonishingly intelligent about connecting you with family, potential friends and business partners that you would never meet otherwise. And finally, I’ll admit it, it’s just plain fun.
How has social media changed your business? We’d like you to comment below!
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