Wednesday, February 14, 2018

In The Hot Seat: 4 Ways It Will Change Your Life

February 24, 2011 by  
Filed under All Posts, Business Practices

Hot seats are powerful learning tools; don’t be afraid of them. Here is my last insight article from the marketers cruise

What is a hot seat?

No, I’m not talking about the videos I did for UltraTouch, the heated toilet seat company. Nor am I talking about the electric chair, taking turns in a computer game, or vying on Who Wants To Be A Millionaire show.

I’m talking about a tool done in many Click here to continue reading

How To Get On TV: My Experience Being On CNBC

February 22, 2011 by  
Filed under All Posts, Marketing

On February 15, 2011, I was in a segment on CNBC’s “Power Lunch.” Here’s the video below.

Even though it wasn’t at all related to my current business, I wasn’t going to let a shot at any type of national media exposure stop me. I did try to get a little subtle plug for our business in there – note the camera in the background along with our laptop open to our website behind me. And the photojournalist did shoot some of me using our digital SLR.

This opportunity to get on tv was a great experience nonetheless. Many people, from my high level marketing connections to the bagger at my local grocery story have asked me “Just how did you get on a national tv show?”

Well, I didn’t plan it. In one respect, it sort of fell in my lap. But in another, it makes sense.

I didn’t seek it out by sending press releases although that is one excellent way of introducing yourself to media. (I did send out a press release to our local papers that I was going to be on the show. No bites, unfortunately but it was worth trying.)

I didn’t do it by virtue of being at the right spot at the right time, but that is also a great way to get noticed. If we see television cameras out and about while we’re shooting, it doesn’t hurt to be inquisitive!

I did however, do it by reading a newspaper article about a change in U.S. policy. A reporter stated that the Department of Labor was requesting public input, so I sat down and shot off an email to them that same morning. I actively put my neck out there with my two cents on an issue I felt strongly about.

A year later, I get a call from producer Karina Frayter from CNBC who asked me if I was the Kim Miller that wrote to the Department Of Labor regarding the push to include an annuity option in 401K plans. The funny thing is, I’m really not the type of person to do something like that. At least, not in the past.

However, since I’ve been blogging and getting more comfortable communicating with people via social media, I’ve noticed that I have found a stronger, more assured voice and am less afraid to share my thoughts with total strangers.

But I really couldn’t remember all the details of what I had written about. Nor could I find any record of an email I sent.

Luckily if you go to the DOL, all emails they solicit for opinion are kept in the public record so I found that email! Which was very good because not only did it refresh my memory, I found I still believed in my own argument.

A week later, Bill Simms, a photojournalist who works in Burbank, drove up and spent the morning interviewing and shooting tons of B-roll, and last week I was on national TV!

Can I make this happen again, next time with a topic more aligned to my own business?

Most certainly, because I know a few things now – about myself and about how to make oneself newsworthy.

Next week: I’ll cover how you can make yourself newsworthy.

I’d love to hear what you think about this segment so please comment below.

Social Media: 5 Reasons To Get On Board NOW!

February 17, 2011 by  
Filed under All Posts, Internet Marketing, Marketing

Unless you’ve been living in a cave, you probably realize that social media is changing the face of marketing and will continue to do so; better get on board NOW, folks.

This was one more observation I made while on the Internet Marketer’s Cruise last month.

Here is what I took away:

Social media is evolving so fast that even savvy internet marketers find it overwhelming.

Many successful marketers we met on the cruise who literally cut their teeth on the internet, find the world of social media still so new they don’t know how or if they should get on board. However, there was a realization that if you don’t get on board you could be missing the vast reach and potential to connect with your customer base through social media because…

… It’s an expectation now that a business is engaged in social media.

Okay, you get the message, but you don’t want to spend every waking moment updating your umpteen profiles and alerting potential prospects to your every minor action or accomplishment in your business. While posting 20 times a day is optional, maintaining an online footprint isn’t.

Consider that Facebook has become the interface of choice for millions of young people who use it as their email server. With 500 million people and growing checking into Facebook every day, why would you not want to be in the game? The good news is that there are ways to be engaged without having it consume all of your time because…

There are many great tools to automate the whole social media process.

Social Oomph is a great automation tool!

Services like TweetDeck, Hootsuite and make your job of connecting with your friends and followers easier and more effective. From Fan pages to Facebook groups, Twitter lists and grouping functions, you can see at a glance what your customers are talking about and engage with them. You can even track your competitors.

One of our favorite tools is SocialOomph which allows you to load up several posts at one time and publish them in the future. With their premium service, you can even have all of your posts repeat again and again each month so that your message is always in front of your followers.

Feeling overwhelmed by all of this? There’s a whole new career industry of virtual assistants who will take on your social media tasks. If you go that route, however, it is still important that you show up personally to join the conversation for a few minutes every day. Even gurus need to get on as themselves and participate once in a while to maintain authenticity and to stay connected with what people are talking about.

The world has never seen such an effective communication tool.

One need only to see what happened in February, 2011 in Egypt to know this is truly a game changer in the way we get information and bring together people – for a special event or to topple a country’s tyrannical regime! No doubt about it, Facebook and Twitter are changing the way people communicate and relate to one another.

It’s a powerful tool to build relationships.

Consistently posting to your news feed is important, but there are many more ways to organize and connect with niches of people. Take for example the Facebook private group Lou Edwards of Little Shop Of Cruises started a few months before our Internet Marketers Cruise.

This private group is only open to those who had booked the cruise in 2011 and those who have taken the cruise in years past. It allowed us to all meet online months ahead of the cruise and get to know one another without irrelevant posts from people outside the group. Many of the members took the opportunity to network and introduce themselves so that by the time we actually gathered for the cruise, we were already friends, and here it is months past the cruise and we stay in contact daily, offering advice and encouragement, and sharing our accomplishments. In many ways these private Facebook groups function like forums, but are easier to use and are more immediate. They certainly can bring people together.

Need more reasons to get involved in social media?

Even my 80-year old mother has a Facebook account and we stay in touch that way more than through email or the telephone. I’ve connected with distant relatives whom I’ve never met in person and friends from high school. Facebook is astonishingly intelligent about connecting you with family, potential friends and business partners that you would never meet otherwise.  And finally, I’ll admit it, it’s just plain fun.

How has social media changed your business? We’d like you to comment below!

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