Tuesday, December 12, 2017

Facebook Phasing Out FBML: Will It Be Harder To Create Your Custom Tabs Now?

November 18, 2010 by  
Filed under All Posts, Marketing

FBML In Facebook

You still have time to use the easier FBML to create custom tabs on your Facebook business page

In case you haven’t heard, Facebook is phasing out static FBML for its business pages by the end of 2010. FBML or Facebook Markup Language, is Facebook’s proprietary code that requires less technical knowledge to use for creating applications in fan or business pages. It’s similar to HTML, which is widely known and is the code used for most web pages. The good news is they will continue to support existing FBML on custom tabs on your business pages that you set up before year end.

So why is that good news for you, the non-web developer?

Because you still have time to create custom business pages using FBML since they’ll grandfather you in. After they phase it out, you’ll still be able to build these however, the language used may not be as simple to use for business owners such as yourself, who may not have a web designer on hand and want to build these pages easily and quickly.

Why create custom tabs with FBML since they’ll be phasing it out?

Much like typical website navigation, you can create custom tabs using FBML for your Facebook business pages. A custom tab can be added to and is found in the top navigation link along with the Wall, Info, Photos or other generic Facebook tab you have on your business page. Each custom tab acts like a separate page on a website – that’s why I like to think of it as an FBML page – it has its own URL and is indexed on Google. On a fan, or business page, you can even set these custom tabs to be your landing page. So when a Facebook user arrives on your page for the first time, you can control what they see. We all know how important first impressions are, right?

You might find that you can recreate in Facebook what you previously needed a separate website for. The beauty of that is that you can tightly target the people you want to reach on Facebook, and then bring them into your circle of friends with the “Like” button (I tell you how to do that in the video I just created). You also get the advantage of Facebook’s SEO status and linking credibility so the chances that your business page will be found on the first page of a Google search are good.

The FBML application is fairly easy to learn and allows a non-techie user who knows a little HTML to create custom tabs for their Facebook pages quickly. I learned how to do it in the course of an afternoon a few weeks ago and had two new custom pages up and running by day’s end. It does take a little knowledge of the basics of HTML, but it isn’t too challenging.  We’ve put together a step-by-step tutorial to walk you through it when you’re ready to create one, which you’ll want to do soon.

Facebook says they will stop allowing new FBML application development and requests you to “please implement your application within an iframe, using our JavaScript SDK and Social Plugins.” This is not as simple to implement as HTML. So if you aren’t a programmer with the skills to do this, I encourage you to build some FBML pages while you can, which means NOW.

This change will affect the large community of amateur coders and entrepreneurs who love the simplicity of FBML tags and basic HTML. As Joanna Carrero of Likeable says, “it takes years to become a competent coder, so there really isn’t much room for newbies on the new Facebook platform.”

I don’t know about you, but I don’t have a programmer on staff and I don’t want to spend months learning new coding skills. However, I do know enough HTML to get the job done quickly, that’s why I love the current FBML accessibility. If you’re in the same boat as me, I recommend you take a look at some other Facebook business pages with custom FBML tabs to see how having them on your Facebook page would benefit you. You can start by looking at mine. If you like what you see, now is the time to build some pages for the long haul.

To help you, I’ve just created a 21-minute video tutorial that shows some examples of things you can do with what I like to call FBML pages and which walks you through the process of building them. I also share some strategies I’ve found very effective in my Facebook marketing strategy. If you know a little HTML, this will be a piece of cake for you. Remember, Facebook says we have until the end of 2010, so go check out my tutorial, reasonably priced at $10, and let me help you easily and quickly set up your FBML Facebook pages .


4 Responses to “Facebook Phasing Out FBML: Will It Be Harder To Create Your Custom Tabs Now?”
  1. Aaron says:

    Terrific Post! I am really into social media right now (like everyone else out there!), especially Facebook Marketing and FBML. It can be hard to keep up to date with such a fast changing innovative topic but I manage to do it through the fan page factory (http://facebook.com/thefanpagefactory) and blog posts exactly like yours. Tips and tricks rock. I am trying to learn as much as possible to put myself ahead of the curve. So thank you again!




Check out what others are saying about this post...
  1. […] This post was mentioned on Twitter by Kim Miller, Rick Smith. Rick Smith said: New Blog Post: Facebook Phasing Out FBML: Will It Be Harder To Create Your Custom Tabs Now? http://ow.ly/1a3948 […]

  2. […] html knowledge, but if you have that then this is a piece of cake. The catch is that Facebook will no longer allow us to develop this type of tab after 2010, although existing tabs will be supported, so you’d better jump […]


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