Wednesday, September 20, 2017

Facebook Pages: 3 Reasons Why Your Business Needs One

November 30, 2010 by  
Filed under All Posts, Marketing

You’re probably getting this message everywhere; if you’re a solo entrepreneur or business owner, you have to get a business presence on Facebook.

But you may be asking yourself why? And how? As Facebook changes, morphs and grows, it is becoming a more powerful way to connect with customers and clients. There are many ways within this social media platform to do this and it’s important to see how each can benefit and work for you.

After all, the power of Facebook is the personal connection, and every smart business knows that people don’t just buy things or services from businesses, they do business with people.

So what should you set up in Facebook? Profile, page, group or ad?

The answer is … all of them.

The verbiage is different for a personal profile and a page or group. You add a person to you friend list by clicking “Add as Friend.” You “Join” a group, and you “Like” a page.

As a business, the two structures you’ll want to consider creating are groups and pages. Pages are often called fan or businesses pages. Facebook advertising is another application you can use to great advantage. All of these will be discussed in future posts. Today I’m going to talk about pages, and I’ll address 3 reasons why you want to do this.

Personal Profiles vs Pages

According to Facebook’s terms of service, “Profiles represent individuals and must be held under an individual name, while Pages allow an organization, business, celebrity, or band to maintain a professional presence on Facebook.” If you’re using your profile as your business entity, it can be shut down by Facebook for violating this rule. If that happens, your friends list, which you’re probably using as a customer list, will vanish with it.

That may seem harsh but it really makes good business sense. Facebook friends don’t want to hear your marketing message ad nauseam. They want to know what’s going on with you. You can use your profile in powerful ways, but linking it to a business isn’t always a good idea.

Besides, you can only have up to 5000 friends on your personal profile. That sounds like a lot but is surprisingly easy to fill up and then that’s it. You can’t add more and if you even try for more, you can get booted off Facebook. It’s happened to some really big Facebook names like Joel Comm.

You see businesses setting up their site as personal profiles all the time, when they should be using pages. Do a search for Fire House Gallery on Facebook and you’ll see an example. You can’t even add it as a Friend unless you send a personal request. As a business, Fire House Gallery can only have 5,000 friends. Why limit yourself?

Facebook Pages Allow You To Have Unlimited Fans

You’ll be able to reach more people with pages since you can have unlimited “fans” or in Facebook jargon, “likes.” When people “like” your page, your page’s status updates will now show up in their news feeds, just like the status updates you post on your profile. Facebook really encourages these opportunities and has made it easy to market your page even outside of Facebook.

And if these posts are more business oriented, that’s exactly what the person “liked” it for. So this is the avenuee where you can announce news, make special offers, have an opt-in box, direct visitors to your website, and even have a fully functioning ecommerce store. By “liking” you, your audience has given you permission to do so, will be more perceptive to what you have to say and more likely to take action.

Pages Offer Customized Tabs

You know those tabs that run across your Facebook personal account? Wall, Info, Photos, Boxes, Videos, Discussions, etc? You’ll see something similar on a Page, but they can be highly customized to suit your needs. I’m surprised more businesses do not take advantage of this, but I believe they just don’t know that they can do so. Quite a few treat their page like a personal profile, and all you see are wall posts and no customization. Search for Boat House on Facebook. This bar has set up a page, but has no customization of the tabs. There is so much more they can do, such as listing their menu with photos, a cocktail list, photos from past events, etc. Having a sign-up page for notices of future events, birthday discounts, etc. Talk about an opportunity lost!

Now look at my page at A Land Remembered Fan Page. See the custom tabs? I have an opt-in box on FREE Chpt. 1, a promotion for my new Christmas Cards on Xmas Cards, and a promotion for our most popular book on the Land Remembered tab. There is even a fully-functioning store on Shop Now. That’s just a small sample of what you can do.

On my HowToSellYourVideos.com page I have an opt-in box on Start Today (which is also my landing page), a promotion for my DVDs on the DVDs tab, and I have my blog articles filtering over to the Boxes tab. I even have a couple of videos on the Videos tab. The beauty of these is that each tab has its individual URL so you can drive traffic to a specific tab.

Now imagine what you can do with custom tabs on your page. Are you starting to see the potential? For all practical purposes, you can create a Facebook page that is as functional as a webpage, with the added benefits of building a subscriber list through the “Like” button, being easily found in the Facebook search engine, and it doesn’t cost you a cent.

Learn How To Create Custom Tabs

We’ve just released a tutorial video on how to create custom tabs on a page through the static FBML (Facebook Markup Language) application. This requires a bit of html knowledge, but if you have that then this is a piece of cake. The catch is that Facebook will no longer allow us to develop this type of tab after 2010, although existing tabs will be supported, so you’d better jump on this right now.

You’ll still be able to develop custom tabs within a frame using Facebook SKD JavaScript and Social Plugins, but that will require more programming skill, so if you know enough html to build a simple page, FBML is your current best option.

To learn more about creating your own custom FBML tabs on a page, check out our FBML Made Easy video tutorial.

Comments

5 Responses to “Facebook Pages: 3 Reasons Why Your Business Needs One”
  1. Alyssa says:

    Thanks for this post! I’m working on some similar topics because so many (SO MANY!) businesses I work with are mis-using FB profiles. It drives me batty and limits them significantly. I will definitely be including a link to this article so people can get the low down from you.

    Thanks again!

    • Kim R Miller says:

      Thanks for the link. And I like your blog promoting your local businesses. Since we live in a small community as well, we’re always trying to get our local businesses to see the power of the web to get the word out about them…Facebook being one powerful way. Very few businesses seem to get it or they are flummoxed about the technical aspects. We’re just scratching the surface ourselves.

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  1. […] This post was mentioned on Twitter by Kim Miller, Kim Miller and Rick Smith, Nishi Dias. Nishi Dias said: RT @KimRMiller: Facebook Pages: 3 Reasons Why Your Business Needs One http://bit.ly/dEOOdh […]

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