Tuesday, December 12, 2017

Producing Special Interest Videos: What Type Should You Make?

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What type of video should you produce?

What type of special interest videos should you produce? How are these video productions different from others?

With any Special Interest Video (SIV) production, it is good to have a plan in place first. You should think about how your final video will look, its style, then write down all the steps that will be involved. Some of the steps you need to think about are: determining the breadth and depth of your content, your budget, shooting locations, crew, script writing, shooting permits for locations, usage rights, storyboard, packaging, delivery methods…the list goes on. Trust me, the more you are organized in this area, the easier it will be.

Another key decision you will make is on the style and format you feel will best match your topic and audience. The style you choose for your SIV production will determine the level of difficulty, equipment required, time involved and cost. For example, an SIV can be made from taping a seminar, workshop, etc. This level of production is usually simple, and probably requires the least amount of specialized equipment and production experience. But you still need to work on ensuring good audio. Lighting in many of these circumstances can be a nightmare if you are not able to control this during the presentation.

Or your production can be a simple tutorial, training or how-to video where you follow someone through a process, documenting their actions. This can be done very simply as well.

When you start adding elements such as voice over narration, on-camera narrator, re-enactments, dramatic settings and lighting, this increases the complexity.

Dramatic presentations usually are the most difficult, requiring talented actors, a director, lighting and sound crew. You will need a good script and possibly a storyboard. You will also need to be a good director. While these types of productions are many videographers dream, you don’t have to go this far to have a title that sells well. (You may want to check out our DVD, My Secrets Of Producing Successful Special Interest Videos. We cover this is much greater detail.)

Although you don’t need to use costly production techniques to produce a successful video, you should pay attention to some your audio and lighting quality. There is no excuse for bad audio in an SIV. After all, half of good video is sound. Also adding good light to any production will greatly improve the visual quality, even outdoors.

One final note, do not use ANY copyrighted material without permission! This should be truly your own creation. You can’t make much profit if you have to remove your video from distribution due to a copyright or usage issue.

So what idea do you have for your next video project?

Next post I’ll continue with how to market special interest videos. Sign up for our RSS feed to get the next post in this series!

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  1. […] is no prescribed time limit. So my quick and dirty answer is – it depends. It depends on the type of video you want to produce, i.e., documentary, travel, how-to, edutainment, and where and how it will be […]


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