Wednesday, February 14, 2018

Producing Special Interest Videos: What Type Should You Make?

Film clapboard

What type of video should you produce?

What type of special interest videos should you produce? How are these video productions different from others?

With any Special Interest Video (SIV) production, it is good to have a plan in place first. You should think about how your final video will look, its style, then write down all the steps that will be involved. Some of the steps you need to think about are: determining the breadth and depth of your content, your budget, shooting locations, crew, script writing, shooting permits for locations, usage rights, storyboard, packaging, delivery methods…the list goes on. Trust me, the more you are organized in this area, the easier it will be.

Another key decision you will make is on the style and format you feel will best match your topic and audience. The style you choose for your SIV production will determine the level of difficulty, equipment required, time involved and cost. For example, an SIV can be made from taping a seminar, workshop, etc. This level of production is usually simple, and probably requires the least amount of specialized equipment and production experience. But you still need to work on ensuring good audio. Lighting in many of these circumstances can be a nightmare if you are not able to control this during the presentation.

Or your production can be a simple tutorial, training or how-to video where you follow someone through a process, documenting their actions. This can be done very simply as well.

When you start adding elements such as voice over narration, on-camera narrator, re-enactments, dramatic settings and lighting, this increases the complexity.

Dramatic presentations usually are the most difficult, requiring talented actors, a director, lighting and sound crew. You will need a good script and possibly a storyboard. You will also need to be a good director. While these types of productions are many videographers dream, you don’t have to go this far to have a title that sells well. (You may want to check out our DVD, My Secrets Of Producing Successful Special Interest Videos. We cover this is much greater detail.)

Although you don’t need to use costly production techniques to produce a successful video, you should pay attention to some your audio and lighting quality. There is no excuse for bad audio in an SIV. After all, half of good video is sound. Also adding good light to any production will greatly improve the visual quality, even outdoors.

One final note, do not use ANY copyrighted material without permission! This should be truly your own creation. You can’t make much profit if you have to remove your video from distribution due to a copyright or usage issue.

So what idea do you have for your next video project?

Next post I’ll continue with how to market special interest videos. Sign up for our RSS feed to get the next post in this series!

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Picking A Topic For Your How-To Video? 3 Steps To Targeting A Profitable Niche

Profitable Niches

Researching a profitable niche topic is a key step in your success.

Choosing the right topic to produce your special interest, educational or how-to video is an essential element to being profitable in this industry. I’ve outlined 3 foundational steps you must do before you plan your production.

Whatever you do, do NOT start planning your production Click here to continue reading

Free Information In The Internet Age: How Can You Compete?

September 24, 2010 by  
Filed under All Posts, Special Interest Video Biz

Man looking at computer

Can you compete with all the free videos?

Although the internet has radically changed the way we can market and deliver videos, with the advent of YouTube and other free video sharing sites, this new internet age does bring some new challenges.

One of the challenges that many content creators face, if they sell books, music or video, is increased competition from all of the free media that is now available on the internet. It’s like a huge library at everyone’s disposal. This may leave you feeling it’s not worth it to produce a video if you’re concerned that no one will buy it because they can find the information out there. Click here to continue reading

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