Tuesday, December 12, 2017

How To increase Web Traffic Using YouTube – What You Need To Do Before You Post

June 28, 2010 by  
Filed under All Posts, Marketing, Video Marketing

If you want to know how to use YouTube to increase web traffic to your site, here are 3 things to include in your posted videos.

Watermark Your Videos

Make sure you add the name of your business or the website you’re promoting THROUGHOUT the entire video. Having a credit roll and call to action at the end is good, but it may not be seen if the viewer doesn’t watch the video all the way through. Make sure they get your information from the beginning. This is crucial because you want it not only shared but embedded on others sites and you want your information shared along with the video. Once it is embedded on another site, the video is the only promotional tool you have if you weren’t given attribution (the site gives you credit and lists your contact information). The viewers then would have to take that extra step to double click on it to watch it at YouTube to get back to your channel.

I like to use a lower third so it doesn’t distract from the video’s action but still can be seen.

If you don’t have the capability of doing that, then make sure you use the annotation feature available at YouTube and keep it up the entire time.

Deliver A Keyword Rich Message

If you’re going to have narration, introduce yourself and business at the beginning and make it keyword rich. I’ve been told by a few highly reputable sources that YouTube not only uses your description copy but also voice recognition software to index your videos. I know they use audio recognition software for music because I received a message from them about a popular song I used in one of my personal videos. So this does make sense. It also good to do anyway because it gives you a clearer marketing message. Stay away from keyword stuffing though. It’s annoying enough when reading this type of writing, your viewers are even less tolerant of this. A video like that won’t only be a waste of time and effort because no one will want to watch it, it also won’t help and probably will hurt your traffic generation efforts.

Use YouTube’s Closed Captioning Function

With closed captioning, you not only get your message to hearing impaired individuals but also to others who may have their audio function turned off or can’t hear it because of background noise. An added benefit is that YouTube and Google use closed captions to index the contents of your videos as well. This is another good reason to have a well thought out, keyword rich message.

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3 Responses to “How To increase Web Traffic Using YouTube – What You Need To Do Before You Post”
  1. Asking questions are really good thing if you are not understanding anything
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