Tuesday, December 12, 2017

Sell The Sizzle When Marketing Your Videos

April 26, 2010 by  
Filed under All Posts, Marketing

If you are going sell your videos on your own and decide to set up an eCommerce site, you will need to drive customers to your site. I’ve learned the hard way that just because you put a website out there, doesn’t mean droves of people will find it and come running.

As in your video service business, you have to advertise and promote your website and your product line. Even though you use all the marketing avenues out there – video, social media, blogging – you still need to keep this key marketing concept in mind. You need to step into the customer’s shoes and ask, “why would I buy it?” You need to sell the benefit of watching the DVD and answer the question, “What’s in it for me?” It’s what gets people excited about buying your video.

For example, your video is on an innovative technique you discovered on losing weight and you have outlined your target market. But before you start marketing, think about this; the people in this market aren’t really buying losing weight. What they want is the BENEFITS of losing weight – i.e., they look good, they feel good, their health improves, etc. So, keeping that in mind, when you write a benefit, you can work in both the problem and the solution your video provides. For instance your copy can read:

Frustrated because the scale has been stuck at the same number for MONTHS no matter WHAT you do? In this DVD, you’ll learn my secret for smashing through that plateau and getting back on the weight loss track.

See how this is much more powerful and enticing than copy that focuses strictly on the features of what is included in the video, such as stating this is an exercise video that is an hour long.

So think about everything watching your DVD will do to benefit your viewer, write these down and start writing copy. For more resources we recommend the eBook, 10 Steps To Killer Web Copy available on our site under 10 Steps To Killer Web Copy. Also we get a loads of great inspiration and copy writing information from the blog, Copyblogger.


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