Wednesday, September 20, 2017

You Can Make Money With Videos – 7 Tips From Julie Clark, founder of Baby Einstein

November 19, 2009 by  
Filed under All Posts

by Kim Miller

A few weeks ago, we headed to Las Vegas for the SHINE event produced by Alexandria (Ali) Brown, an entrepreneurial coach and foremost authority in driving sales and marketing via e-mail publishing. I’ve been following her for a little under a year and have bought some great tools from her that have really helped grow our business this year. For those of you who aren’t familiar with Ali, she started an online business with an email list of 10 (including her mom and cat) and is now on Inc 500’s list of fastest growing companies. She was known for many years as the Ezine Queen and that is how she came on our radar since we have been using email in our marketing to great success for the last 3 years.

Although Ali presented most of the material, we were treated to four big name speakers throughout the event and while I enjoyed each of them immensely, I was most excited by Julie Clark who, with her husband, launched Baby Einstein. It just seemed that Ali invited her to speak to me directly. Why? Because she started that incredibly successful business producing a VHS video in her basement! That was her first product which she started selling from her home in 1996. Five years later, in 2001, she sold that business to Disney for more than $20 million dollars. When she announced that, I wanted to jump up and shout, “See! You can make money producing and selling you own videos!”

Now you may wonder why I found that so powerful. You see, many in the audience were coaches and had training systems that they gave via audio, ebook and video. But I didn’t come across one that sold videos the same way we sell videos, as an end product themselves. Except Julie that is.

Her topic was more about her journey as a founder of a multi-million dollar business and was targeted to a general audience of entrepreneurs. However, in the course of that speech she made some relevant points for video publishers that I will share with you vis several blog posts this next week.

The points I will be covering are:

  • – You don’t necessarily need video or film production experience to produce a successful special interest or educational video
  • You need to know your market
  • Producing your video can be done on a small budget
  • A video publishing business can require low start up, cost of goods and overhead
  • Since these costs are so low, you can afford to do market tests with a real product and course-correct your marketing strategy easily
  • You have to be mindful of copyright infringement
  • You have to manage and watch your brand and market position when dealing with distribution networks

Let’s cover the first point. You don’t have to have any video or film experience to produce a successful special interest of educational video so don’t let that stop you.

Julie Clark was not a videographer or film producer. She was a former teacher who became a stay-at-home mom. She also loved literature and the arts. As she was looking for videos to enjoy with her child, she found them to be boring. She had difficulty in engaging with them. As she said, “Although Barney is loved by children, I wanted to take part in watching these programs with my baby and I just couldn’t stomach listening to that Barney song.” So she came up with the idea of sharing her love of humanities with her baby. Her intent was to create products that offered interactive experiences for her and her daughter to discover the world together. She also thought other mothers and fathers would have the same desire to share the arts with their baby. The Baby Einstein video was the start of what was to become a successful business. And she actually shot that first one in her basement with a borrowed camera, and edited it on a PC. She next got her video distributed by a toy store chain (that in itself is a great story for another blog post series on getting your video distributed) and the rest, as the saying goes, is history.

So you see you don’t have to be a videographer to produce a great selling video! And you don’t have to even do the shooting or editing work as Julie did if you don’t want to. Many of the advisors and business partners we have worked with are not videographers, nor did they want to be, but they had a great idea for a video.

Take our car detailing video, Keep Your Car Looking News For Pennies A Day. Rick came across this car detailer, Gary Kouba, on many forums he followed after purchasing our new car. He would see that people asked him if he had a video to show how he details customer’s cars. Gary would reply that he would love to do a video but didn’t know how to produce one or to really go about selling them. Enter us and a new partnership was born! Now that car detailing video is sold internationally and getting to be one of our strong income streams.

Tomorrow, I’ll be discussing my second point – know your market.

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3 Responses to “You Can Make Money With Videos – 7 Tips From Julie Clark, founder of Baby Einstein”

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  1. […] This post was mentioned on Twitter by Tim Danyo, Rick Smith. Rick Smith said: New Blog Post: You Can Make Money With Videos – 7 Tips From Julie Clark, founder of Baby Einstein http://ow.ly/162Zbi […]

  2. […] I got from Julie Clark’s presentation at Ali Brown’s SHINE event in November – how you don’t have to be a videographer to produce a special interest video. Today I’m going to talk about another takeaway and it is one of the key aspects you need to […]

  3. […] is it possible to produce a video, get the right exposure and make millions? Yes, just look at Julie Clark with her Baby Einstein videos. Is it likely to happen to you? Honestly, probably not. However, […]



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