Wednesday, February 21, 2018

Picking and Researching A Topic

March 20, 2009 by  
Filed under All Posts, Picking A Topic

This discussion on picking and researching a topic for your video was started as a post in my Special Interest Video group at LinkedIn (Click here to join) and I thought it was a good one to share here.

From Dan-

I attend a large church and had some opportunities to work on their video team doing camera work and created a couple of videos. I learned so much from the director of that team. Not only did he know the video side of things but he is one of the best at creating the sets on the platform. I’ve been to smaller churches and see how they attempt to do the video function. Most of the time it’s just getting the lyrics up on a big screen or camera shots of the pastor/minister. So, I would think you have a decent idea for a SIV. I think there is material out there but most churches can’t afford to jump in too fast and if you can provide inexpensive ways to get started, then build on it, it would certainly have value. Maybe Rick should teach us how to get off the fence and just get something started. Sounds like you’re the same as me-just haven’t made that first attempt yet.

My Reply: I think what Dan says deserves repeating: “Maybe Rick should teach us how to get off the fence and just get something started. Sounds like you’re the same as me-just haven’t made that first attempt yet.”

I refer to that classic saying, “A journey of a thousand miles begins with a single step.” You will never get started until you take that first step. I have not met a videographer who couldn’t come up with good ideas about a special interest video they’d like to produce. However, very few, and I mean practically none of them, ever do it. What stops them is the process of researching the topic and not knowing how to market it once it is produced.

So what is the first step? It begins with selecting a topic you are interested in and for which you think there is a need. Then you need to find out if there are already existing products that serve the need. Google search is a good way to do that.

If you go to Google’s Keyword Search Tool and type in a word or phrase describing your topic, you can see how much search volume there is for that word. For example, I just typed in “motorcycle.” There were 11,100,000 searches for that word last month! Obviously, there is a lot of interest in motorcycles. You can look down the list and see more specific searches dealing with morotcycles and how much search interest there is in each term based on the search volume. (There are other excellent tools for doing this which I’ll discuss in future posts).

If you had searched a word and there was very little search volume, then that means that may not be much interest in the subject. For me, I’d rather fish where there were lots of fish biting, and would use this tool as a first gauge of interest.

By the way, if you don’t have a topic in mind, this is a good tool to help find something that may spark your interest and have a high potential for success. I usually recommend that you pick a topic you are interested in, but if you’re drawing a blank, this may get you started.

Competition is not necessarily a bad thing. If there are several people producing on a topic, then it must be a good topic. Find your own niche within that topic area and continue to do research.

For those of you who want more information than I can give here, I do have two DVDs on producing and selling special interest videos at .

I just completed a nine-week course on some pretty deep Google Adwords and pay-per-click marketing strategies and am already into another course, so you’ll be seeing a lot of my marketing thoughts in this blog.


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  1. […] in a market you are familiar with. We talk more about this subject in the previous articles – Picking and Researching a Topic and Are You Stuck For A Project […]


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