Wednesday, February 21, 2018

Use An EZine To Boost Your Profits

May 30, 2008 by  
Filed under All Posts

If you aren’t using your email list to get the word out about yourself and your products, you are losing out on a lot of potential business. I am just now catching my breath after a remarkable response to an email offering I sent to one of my store’s email lists last weekend, and it just reconfirms for me that I should be doing this on a frequent, regular basis. The cost was just my time to compose the email, plus a pro-rated expense of my monthly service from Constant Contact, my email broadcasting software.

I wanted to write an expanded article about this but I am in a crunch this week dealing with orders and new productions and I don’t have time to write it right now. However, just last week I came across the following article in an ezine I receive. I think she covered many of the benefits of publishing an ezine quite well. In my experience, an ezine does not need to be a big, fancy production, so don’t let that stop you from getting started. When you use the email programs, like the one I use – Constant Contact – there are templates and wizards to make the job easy. (I can get you a free 60-day trial of Constant Contact – email your request here.)

My marketing background is in traditional direct mail and let me tell you, direct mail (meaning flyers, catalogs, post cards, envelope mailings, etc.) is cumbersome to produce, expensive to print and ever more expensive to mail. Ezines, on the other hand, cost little to nothing other than your creative time and effort, there is no printing cost or postage, and they are infinitely faster to distribute. I love them.

What, you don’t have an email list? One of my next articles will discuss how to build that list…watch for that soon. I hope you enjoy the following article.

Offer An Ezine to Keep in Touch with Your Customers

By Wendy Maynard

Are you publishing an online newsletter (ezine)? It’s an easy and effective way to stay in touch with your customers and leads. Your ezine can provide your readers with helpful tips and advice to help them succeed. You can also showcase your latest projects and include testimonials from happy customers.

Here are 5 great reasons to implement this as part of your marketing strategy:

1) An ezine regularly reinforces your expertise. Over time, a newsletter establishes trust with your readers. You begin to form a relationship, even if you’ve never met face to face. And because you are showcasing your expertise on a regular basis, your ezine builds your credibility.

2) It’s a great marketing tool to keep in touch. When you regularly keep in touch with your prospects and customers, they remember you. And since people don’t typically buy something the first time they are exposed to it, an ezine is a helpful way to stay on their radar screen until they are ready.

3) Your ezine adds a human touch. If you include personal updates and company news, an ezine is a great way to add personality to your business. You can write as much as you want about your personal life and what is going on with your company and staff. Your readers will begin to look forward to your updates and stories.

4) You can promote your services and products. An ezine offers a venue to offer specials, highlight new services/products, and provide coupons and discounts. As long as the majority of your ezine is focused on helpful content, your readers will be delighted to find out more about your promotions.

5) An ezine is an inexpensive way to build your list of leads. Since there are no printing and mailing costs associated with an ezine, it’s a very cheap way to reach lots of people. And you can easily grow your list by encouraging your subscribers to forward your ezine. Simply add a line at the top or bottom of each issue asking readers to pass it along to anyone who might find the information valuable.

To get started, pick out a system to manage your subscribers. There are many services that do this – a few popular ones include Constant Contact, MyEmma, and Mail Chimp. Use an opt-in list in which a person has to agree to become a subscriber and can unsubscribe if they no longer want to receive your ezine.

Maven Action Item: Start to think about how an ezine can help your business. Write down some ideas about how often you will publish it. What will it be called? What can you write about? Good luck on your first issue!

Want to learn more about how to start and publish your first ezine? Then it’s time to grab the Maven Marketing Home Study System! It’s a step-by-step program that teaches you the best ways to promote your business, including info on ezine marketing. You’ll learn how to describe what makes your business remarkable, how to get new customers calling YOU, and lots of other valuable strategies to help you fill your sales pipeline quickly. It’s chock full of worksheets, action items, and guidelines to get your marketing ramped up quickly. You can order it at: Maven Marketing Home Study System

© 2008 Wendy Gray Maynard

Wendy Maynard, the Marketing Maven, is the founder of the Maven Marketing System, the proven system to attract more customers, close more sales, and improve business profitability. To receive her no-cost report on marketing strategies, click here.


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