Monday, December 11, 2017

Use An EZine To Boost Your Profits

May 30, 2008 by  
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If you aren’t using your email list to get the word out about yourself and your products, you are losing out on a lot of potential business. I am just now catching my breath after a remarkable response to an email offering I sent to one of my store’s email lists last weekend, and it just reconfirms for me that I should be doing this on a frequent, regular basis. The cost was just my time to compose the email, plus a pro-rated expense of my monthly service from Constant Contact, my email broadcasting software.

I wanted to write an expanded article about this but I am in a crunch this week dealing with orders and new productions and I don’t have time to write it right now. However, just last week I came across the following article in an ezine I receive. I think she covered many of the benefits of publishing an ezine quite well. In my experience, an ezine does not need to be a big, fancy production, so don’t let that stop you from getting started. When you use the email programs, like the one I use – Constant Contact – there are templates and wizards to make the job easy. (I can get you a free 60-day trial of Constant Contact – email your request here.)

My marketing background is in traditional direct mail and let me tell you, direct mail (meaning flyers, catalogs, post cards, envelope mailings, etc.) is cumbersome to produce, expensive to print and ever more expensive to mail. Ezines, on the other hand, cost little to nothing other than your creative time and effort, there is no printing cost or postage, and they are infinitely faster to distribute. I love them.

What, you don’t have an email list? One of my next articles will discuss how to build that list…watch for that soon. I hope you enjoy the following article.

Offer An Ezine to Keep in Touch with Your Customers

By Wendy Maynard

Are you publishing an online newsletter (ezine)? It’s an easy and effective way to stay in touch with your customers and leads. Your ezine can provide your readers with helpful tips and advice to help them succeed. You can also showcase your latest projects and include testimonials from happy customers.

Here are 5 great reasons to implement this as part of your marketing strategy:

1) An ezine regularly reinforces your expertise. Over time, a newsletter establishes trust with your readers. You begin to form a relationship, even if you’ve never met face to face. And because you are showcasing your expertise on a regular basis, your ezine builds your credibility.

2) It’s a great marketing tool to keep in touch. When you regularly keep in touch with your prospects and customers, they remember you. And since people don’t typically buy something the first time they are exposed to it, an ezine is a helpful way to stay on their radar screen until they are ready.

3) Your ezine adds a human touch. If you include personal updates and company news, an ezine is a great way to add personality to your business. You can write as much as you want about your personal life and what is going on with your company and staff. Your readers will begin to look forward to your updates and stories.

4) You can promote your services and products. An ezine offers a venue to offer specials, highlight new services/products, and provide coupons and discounts. As long as the majority of your ezine is focused on helpful content, your readers will be delighted to find out more about your promotions.

5) An ezine is an inexpensive way to build your list of leads. Since there are no printing and mailing costs associated with an ezine, it’s a very cheap way to reach lots of people. And you can easily grow your list by encouraging your subscribers to forward your ezine. Simply add a line at the top or bottom of each issue asking readers to pass it along to anyone who might find the information valuable.

To get started, pick out a system to manage your subscribers. There are many services that do this – a few popular ones include Constant Contact, MyEmma, and Mail Chimp. Use an opt-in list in which a person has to agree to become a subscriber and can unsubscribe if they no longer want to receive your ezine.

Maven Action Item: Start to think about how an ezine can help your business. Write down some ideas about how often you will publish it. What will it be called? What can you write about? Good luck on your first issue!

Want to learn more about how to start and publish your first ezine? Then it’s time to grab the Maven Marketing Home Study System! It’s a step-by-step program that teaches you the best ways to promote your business, including info on ezine marketing. You’ll learn how to describe what makes your business remarkable, how to get new customers calling YOU, and lots of other valuable strategies to help you fill your sales pipeline quickly. It’s chock full of worksheets, action items, and guidelines to get your marketing ramped up quickly. You can order it at: Maven Marketing Home Study System

© 2008 Wendy Gray Maynard

Wendy Maynard, the Marketing Maven, is the founder of the Maven Marketing System, the proven system to attract more customers, close more sales, and improve business profitability. To receive her no-cost report on marketing strategies, click here.

As If I Don’t Have Enough On My Plate!

May 11, 2008 by  
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Last month we started production on a new video about how to produce your own videos. My efforts to this point have been to show you how to prepare and market a special interest video, but I just assumed (wrongly, apparently) that most videographers would know how to produce one.

Here’s the story: Last January, I spoke at the Video 08 conference in Orlando about marketing your Special Interest Video thinking the videographers present already knew the production skills. Many people came up to me with questions on what goes into organizing and producing this type of video; they understood how to shoot a wedding or event video, but didn’t really know how to approach it from the perspective of planning and producing a carefully scripted video. So, a new video idea was born!

I am currently in production of a series of videos on growing cacti and succulents, targeted to high school horticulture teachers, so I thought I would take you along on what I do to plan and produce a video to sell. Following is a little excerpt from it. We hope to have it available in August. Make sure you subscribe to my newsletter if you wish to know when it is done.

Excerpt From How To Produce A Special Interest Video

The Power of a Press Release, Part 2

May 11, 2008 by  
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The power of a press release was once again demonstrated for me in late April.

In January, I sent the Living Arts section reporter of Florida Today a copy of a new book – A White Deer – we published along with a press release. I was hoping she would read it and give it a good review. I didn’t see anything for awhile and frankly, I gave up.

Well, last Sunday I woke up, went to my computer before I stumbled upstairs to start the coffee and was pleasantly shocked at what I saw. There in my email in-box were several orders, and they kept streaming in all day!

The reporter had finally come through and printed a nice review in the Florida Today Sunday paper. We not only sold many copies of the book but because she had referred people to my website – patricksmithonline.com – we had purchases on other items as well. It took us most of the day on Monday to package all of them! And the flurry didn’t stop until Thursday or so.

What really added to this release was the fact that the reporter did a review, added her own opinions and some excerpts from the book, and highly recommended it. Although I thought that I had gotten the word out to my customer lists, many of them ordered and said that this was the first time they heard about the new book. I then realized that it is time for a new PR blitz.

This is another an great example of how a little free press can boost your business, sometimes permanently. As I said in my previous blog post, newspapers and journals don’t have writers looking for news about your product. You have to be proactive and send it in to them in the form of a press release, also called a news release. And if you send them a copy of your product, you may even get the additional power of a great review!

It isn’t that hard to do this but it needs to be done in a correct way so that your release won’t be tossed in the trash. I’ve written a special report on how to write and submit press releases. It is available to you free by filling in the form below. I’ll also send you periodic tips and resources to help you market your video business.

Go to my website here and sign up for your free guide to writing and using press releases.

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